2 answers
Daniela’s Answer
Hi Brandon,
A strong college preparatory high school education is a good start for any business degree program. Courses in English, writing, communications, business and social sciences are recommended, but to get a jump on the competition, Marketicity.com suggests taking classes in the following subjects if you’re interested in pursuing a career in marketing, advertising or PR:
- Take courses in social media
- Practice blogging
- Learn about content management systems and digital media software
- Learn the AP style guide
A completed, four-year bachelor's degree in business administration with a specialization in marketing or a related field will prepare you for graduate school.
Depending upon your level of dedication, marketing majors can take the following time to complete:
Associate's degree programs, which provide entry-level opportunity, usually take two years
A bachelor's degree program takes four years
Master's degree programs and MBAs generally require one to two years
Course work for a marketing bachelor's degree covers such specialized subjects as these:
- Current trends and practices in marketing products and services
- Applied marketing research
- Sales and sales management issues
- Marketing communication
Students are also usually required to take a number of core business classes, in such subjects as economics, finance and general management. Additionally, most programs allow room for electives and require an array of general education courses, such as literature, math and psychology.
Read more in: http://www.allbusinessschools.com/business-careers/marketing/degrees/
Good luck!
Andrea’s Answer
It really depends on the school. You can also major in business and specialize in marketing area of business. That's what I did. I went to Purdue University for undergrad where I majored in business and did a specialty in marketing. I eventually went back to grad school at Texas A&M for a masters in business. I now work at Dell in marketing. Some of my peers who work in marketing now majored in something else entirely. Dell recruits for marketing from a lot of different schools. You should look at where you want to be AFTER you graduate from college and try to apply to schools where the companies you are interested in are actively recruiting. Try not to get too caught up in how "hard" it will be to get in. A lot of applications are subjective to some extent. Someone may have better grades or more extra-curricular activities than you but you may write a really intriguing essay and get in.