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What is the best degree for a creative person interested in business management?

I'm a junior in high school looking to find a degree where I can implement my creativity in the way people experience or buy a product. I've thought about marketing but I'm not the best at math so.... maybe advertising?

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Lalit’s Answer

Hello Zoraya! You've got a wealth of fantastic ideas. Remember, your creativity can be a powerful tool in almost any career. Consider exploring roles in product management and design. In these roles, you'll play a crucial part in guiding a company's direction, determining what they should create and shaping the user experience with the products you help develop. There are several routes to these careers, including through business or engineering. Wishing you all the best as you navigate your future career journey!
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James Constantine’s Answer

Hi Zoraya!

Ideal Degree Choices for Creatively Inclined Individuals with a Passion for Business Management

For a creative soul with a penchant for business management, it's crucial to explore diverse areas that marry creativity with business fundamentals. Here are some exciting options for you to ponder:

1. Marketing: Marketing is a dynamic field that opens up ample room for creativity. It requires a deep understanding of consumer patterns, crafting strategies to market products or services, and designing engaging campaigns. While marketing does involve some number crunching (like market research and analytics), there are many programs that focus on creative elements like branding, digital marketing, and content creation. If numbers aren't your strong suit, opt for programs that stress on qualitative research methods or creative strategy.

2. Advertising: Advertising is another great choice for those who wish to channel their creativity into business. This field revolves around crafting advertisements and promotional materials that grab attention and boost sales. An advertising degree typically includes subjects like copywriting, graphic design, media planning, and consumer psychology. Many advertising programs also offer practical projects where students can create real campaigns.

3. Graphic Design with a Business Minor: If visual creativity is your forte, a degree in graphic design might be the right fit. This program will arm you with skills in visual communication while also offering business-related subjects as a minor or elective. This blend can set you up for roles like brand designer or marketing coordinator.

4. Entrepreneurship: An entrepreneurship degree can be attractive if you dream of launching your own business or working in innovative companies. This program often promotes creative problem-solving and innovation while imparting fundamental knowledge of business management practices.

5. Fashion Merchandising or Product Design: If you're drawn towards specific sectors like fashion or product development, degrees in fashion merchandising or product design could be ideal. These programs often merge design elements with business savvy, focusing on how products are created and marketed.

6. Digital Media or Interactive Design: Given the surge in technology and online platforms, degrees centered on digital media or interactive design can offer opportunities to interact creatively with consumers through digital channels. These programs often delve into areas like web design, user experience (UX) design, and social media strategy.

In conclusion, while marketing and advertising are both solid choices for someone aiming to fuse creativity with business management, delving into related fields like graphic design or entrepreneurship could also align well with your interests and strengths.

Your ultimate decision will hinge on your specific creative interests and how they intertwine with business management concepts.

Chances of this answer being correct: 95%

Top 3 Credible Sources Used to Answer this Question

U.S. Bureau of Labor Statistics (BLS): Offers extensive data on job prospects, salary projections, and educational prerequisites across various fields including marketing and advertising.

National Association of Colleges and Employers (NACE): Provides insights into the career readiness skills that employers look for in graduates across different disciplines.

American Marketing Association (AMA): Acts as a resource for marketing professionals by offering information on industry trends and educational resources related to marketing careers.

Best Wishes,
JC.
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Melissa’s Answer

Ideas are important! Creativity can be used in your approach even to more common topics. A business background will help you to understand how to properly manage a project; for example, you need to get your project approved, influence, secure funding, be responsible for staying on budgets and showing and return on investment. Next you need to motivate and organize a team to complete the task. Direct and indirect influence will be key and the better each player understands the who, what, when and where the better the outcome!
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Robert’s Answer

Hi Zoraya,
Sounds like you have excellent insight into yourself and those two specialties. Knowing folks in both those areas throughout my 50+ years career, your creativity might be better expressed in the advertising side of product offering. Think about getting a business degree that emphasizes advertising, psychology and maybe a related art class or two. Or perhaps you can become a member of a marketing team (and let the math and statistics be done by another team member). Consider interviewing folks in those fields at nearby companies. Buena suerte.
Thank you comment icon So helpful, Thank you! zoraya
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Grant’s Answer

Relevant Degree Options:

Bachelor of Business Administration (BBA) with a Concentration in Marketing or Entrepreneurship

A BBA provides foundational knowledge in various business disciplines such as finance, operations, and management. When paired with a concentration in marketing or entrepreneurship, it emphasizes creativity through branding, advertising strategies, and new venture creation. This degree equips students with the skills needed to develop innovative marketing campaigns or start their own businesses.
Bachelor of Arts (BA) in Creative Industries or Arts Management

This degree focuses on managing creative enterprises such as theaters, galleries, or media companies. It combines courses in arts administration with business principles, allowing students to understand both the creative process and the management side of artistic organizations. Graduates can pursue careers that require both creativity and managerial skills.
Bachelor of Fine Arts (BFA) in Design Management

A BFA in Design Management blends design principles with business practices. Students learn about product development, branding, and user experience while also gaining insights into project management and strategic planning. This degree is particularly suitable for those looking to work in industries where design plays a critical role.
Master of Business Administration (MBA) with a Focus on Innovation or Creative Leadership

For those who already have an undergraduate degree but want to further their education, an MBA focusing on innovation or creative leadership can be beneficial. This program typically includes coursework on strategic thinking, change management, and fostering creativity within organizations—skills that are invaluable for leading teams in dynamic environments.
Master’s Degree in Arts Administration or Cultural Management

Similar to arts management at the undergraduate level but more advanced, this degree prepares individuals for leadership roles within cultural institutions. It covers topics such as fundraising, marketing for non-profits, and community engagement—all crucial for managing creative projects effectively.
Skills Development

Regardless of the specific degree chosen, aspiring professionals should focus on developing key skills that will enhance their effectiveness in business management:

Creative Problem Solving: The ability to think outside the box is crucial for addressing challenges.
Communication Skills: Effective communication is necessary for pitching ideas and collaborating with diverse teams.
Project Management: Understanding how to manage timelines and resources efficiently is vital.
Networking Abilities: Building relationships within both creative fields and business sectors can open doors to opportunities.
Conclusion: Choosing the Right Path

Ultimately, the best degree for a creative person interested in business management will depend on their specific interests within creativity—whether they lean more towards marketing, design, arts administration, or entrepreneurship. Each path offers unique opportunities to harness creativity while developing essential business skills.

The probability that this answer is correct is high based on current educational trends and industry demands.
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Elena’s Answer

Hi Zoraya!

If you're a creative person who wants to get into business management but isn't into math, there are still some good options. Marketing is one possibility, where you can focus on the creative side of things. Or you could consider advertising, which involves making ads and commercials.
Another option is business administration with a focus on management or entrepreneurship. This way, you can use your creativity to lead and manage teams and projects.
But no matter what you choose, it's really important to understand people. That's why taking some social and consumer psychology courses can be really helpful. You'll learn about what motivates people, how they make decisions, and what they like and dislike. It's really useful stuff!

All my best,
Elena
Thank you comment icon Very helpful, Thank you! zoraya
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Claudia’s Answer

Hello Zoraya,

Just like others have pointed out, you have the opportunity to channel your energy into the artistic aspect of marketing. Exploring fields like social media and UI/UX could be a great path for you.
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