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what is the salary of a graphic designer

#financial-planning #graphic-design

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James’s Answer

As Bruce commented above, salary ranges vary widely across the spectrum. When I started off as a graphic designer in advertising, my initial salary was around $42,000/year (2000). By the time I left (2010, senior level designer), I was making around $50,000. When I freelanced, I charged roughly $25.00/hour. This was in South Carolina; the same job in Pennsylvania, for example, maxed around $40,000/year.

One of the "problems" with the field of graphic design is that it is very broad and there are so many candidates out there. 15-20 years ago, that wasn't the case. So the market has become slightly flooded with graphic designers of all shapes and sizes. You may want to look into specializing in some sub-field of graphic design and concentrate on those areas/aspects.

James recommends the following next steps:

Focus on a specific field within graphic design
Get an entry-level position to get your feet in the door and gain experience
If you land a job within an organization that offers tuition reimbursement, learn all you can
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Bruce’s Answer

Sources like indeed.com will tell you that an average salary for a graphic designer in New Haven, CT, is $31.39/hr. ($63K/yr.), whereas in nearby Hamden, it's $14.43/hr. ($29K/yr.) The problem is that salaries in graphic design are highly domain-dependent, which can make the averages vary widely from location to location: in the non-profit space, salaries can be very low, so places where there are a lot of non-profits will have low average salaries. In technology, on the other hand, salaries can be very high, so places where there are a lot of technology companies will have higher averages. My company, for instance, is a global IT solutions provider in Silicon Valley, and I just found a job listing for a presentation designer--essentially someone who creates beautiful PowerPoints for executives--that has a six-figure salary. Graphic designers can work around the domain- and location-dependence of the field to some degree by working remotely, something that is generally acceptable in the field because employers are going to hire and retain you more for the quality and consistency of your work than any aspect of your physical presence. I have a niece who is the best example of a happy graphic designer that I know: she does design work, mostly freelance, for tech companies in hubs like Silicon Valley and Boulder, and she does it all remotely from her home in the mountains of Colorado, where she and her husband are raising their two little girls. So while there is salary elasticity, there is also a lot of flexibility in the field, which gives you more avenues to get yourself established.

Bruce recommends the following next steps:

Think hard about the kind of graphic design you want to do.
Determine what industries have demand for that kind of graphic design.
Secure an entry-level job, either remote or on-site, in one of those industries so you can build up a healthy portfolio.
Develop a long-term plan that suits you: remote vs. on-site; employee vs. freelance/contract; hands-on design vs. project/team management; etc.
Build on your portfolio and reputation over time to execute your long-term plan.
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