4 answers
Frieda
Student
Alamo, California
2
Questions
Asked
669 views
What does a public relations person do
unsure what to #art #undecided
Login to comment
4 answers
April Martin
Customer service
5
Answers
Stevensville, Montana
Updated
April’s Answer
I learned a lot!
Kim Igleheart
Career Counselor | Police Officer
1750
Answers
San Antonio, Texas
Updated
Kim’s Answer
Frieda,
The short answer is, a Public Relations Specialist would make every effort to ensure her company was portrayed in the media in the best possible light.
How do you do this? You network or cultivate relationships with journalists. They would have a phone number where they could reach you (likely a cell number), and your e-mail address. If good things are happening, such as your company is doing a big charity event for hurricane victims, you would send out press releases, (tweets), etc or contact these reporters, to get coverage for your company.
When bad things happen is when you really get to work. Suppose you work for a major airline company. Suppose their mechanics go out on strike. How does this affect pending flights? Will my flight still go out? If I want to cancel are you still going to charge me special fees? These are things the public needs to know. Suppose the airline is being sued because someone choked to death on a snack. Other than, "We don't comment on current litigation," what are you going to say? " We have reviewed are training materials, and are confident we handle the situation correctly, and will prevail in the lawsuit. We extend our condolences to the family." What if there's a plane crash at 2 a.m.? Yup, guess who's getting up and getting with the program? You!
okay, that's oversimplified. There's a lot more to it because you need to be on the lookout for negativity publicity about your company. Especially on the internet. I think that is another job, separate from public relations, but not really sure.
Now, I've never done public relations. I did help some unemployed journalists try to find new jobs. They told me that if they were to go into public relations, they could never get another job in journalism. This is because their "objectivity" will have been compromised. By that, they are saying that journalists are supposed to be neutral and objective, whereas public relations people try to put a "spin" on things to make their companies look good.
Hope this helps! I
The short answer is, a Public Relations Specialist would make every effort to ensure her company was portrayed in the media in the best possible light.
How do you do this? You network or cultivate relationships with journalists. They would have a phone number where they could reach you (likely a cell number), and your e-mail address. If good things are happening, such as your company is doing a big charity event for hurricane victims, you would send out press releases, (tweets), etc or contact these reporters, to get coverage for your company.
When bad things happen is when you really get to work. Suppose you work for a major airline company. Suppose their mechanics go out on strike. How does this affect pending flights? Will my flight still go out? If I want to cancel are you still going to charge me special fees? These are things the public needs to know. Suppose the airline is being sued because someone choked to death on a snack. Other than, "We don't comment on current litigation," what are you going to say? " We have reviewed are training materials, and are confident we handle the situation correctly, and will prevail in the lawsuit. We extend our condolences to the family." What if there's a plane crash at 2 a.m.? Yup, guess who's getting up and getting with the program? You!
okay, that's oversimplified. There's a lot more to it because you need to be on the lookout for negativity publicity about your company. Especially on the internet. I think that is another job, separate from public relations, but not really sure.
Now, I've never done public relations. I did help some unemployed journalists try to find new jobs. They told me that if they were to go into public relations, they could never get another job in journalism. This is because their "objectivity" will have been compromised. By that, they are saying that journalists are supposed to be neutral and objective, whereas public relations people try to put a "spin" on things to make their companies look good.
Hope this helps! I
Noe Vicente
English Teacher
2
Answers
Guadalajara
Updated
Noe’s Answer
Hi Frida,
Public relations officers use a wide range of media to build and sustain a good image for a company, organisation or brand through planned publicity campaigns and PR activity.
What does a public relations officer do?
Public relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities.
Other tasks include:
- planning publicity strategies and campaigns
writing and producing presentations and press releases
- dealing with enquiries from the public, the press, and related organisations
- organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits
- speaking publicly at interviews, press conferences and presentations
- providing clients with information about new promotional opportunities and current PR campaigns progress
- analysing media coverage
- commissioning or undertaking relevant market research
- liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
Depending on the employer, PR officers may also be required to carry out other, more general, marketing responsibilities. This can involve working on websites and social media and writing and/or producing presentations, reports, articles, leaflets, journals and brochures for both external and internal distribution.
Public relations officers use a wide range of media to build and sustain a good image for a company, organisation or brand through planned publicity campaigns and PR activity.
What does a public relations officer do?
Public relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities.
Other tasks include:
- planning publicity strategies and campaigns
writing and producing presentations and press releases
- dealing with enquiries from the public, the press, and related organisations
- organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits
- speaking publicly at interviews, press conferences and presentations
- providing clients with information about new promotional opportunities and current PR campaigns progress
- analysing media coverage
- commissioning or undertaking relevant market research
- liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
Depending on the employer, PR officers may also be required to carry out other, more general, marketing responsibilities. This can involve working on websites and social media and writing and/or producing presentations, reports, articles, leaflets, journals and brochures for both external and internal distribution.
Patrice Parker
Master Cosmetologist
1
Answer
Sandy Springs, Georgia
Updated
Patrice’s Answer
The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions.
Basically some people who are in the public eye constantly need assistance on what on how to maintain their level of professionalism for their career. Being some might represent certain sponsors which could potentially harm them in the long wrong. So a public relations professional helps keep them on track in public!!
Basically some people who are in the public eye constantly need assistance on what on how to maintain their level of professionalism for their career. Being some might represent certain sponsors which could potentially harm them in the long wrong. So a public relations professional helps keep them on track in public!!