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what should I expect when majoring in the entertainment business

I am a junior in high school and interested in both music industry work as a recording artists and also business and working on different business ventures. #music-industry #singing #musician #music

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Nattakarn’s Answer

Hello, Felicia

Please see below and the links for how to get a job in the entertainment industry.

https://www.themuse.com/advice/behind-the-scenes-how-to-score-a-job-in-entertainment
https://www.uclaextension.edu/news/6-things-know-entertainment-industry-career

What Can I Do With My Entertainment Business Bachelor's Degree?

A bachelor's degree in entertainment business can be your ticket to working closely with talented artists and performers. Even before graduating, you may get a chance to experience first hand the excitement of working in the multibillion-dollar entertainment industry. For instance, students at Pace University in New York have interned at places, such as Fox News Channel, HBO, Sony Music, Metropolitan Opera and The New York Film Academy. Your degree can help you land jobs that complement your skills and interests in arts and entertainment.

Entertainment Promoter
You might like the job of an entertainment promoter if you’re a night owl who enjoys the nightclub scene. Your job would involve discovering new entertainers, signing them with your agency and promoting their talent. Excellent communication skills are needed to network with entertainment executives, club owners, radio and TV personalities and celebrities. Personal connections can help you book your clients’ bands at popular venues, schedule interviews on talk shows, arrange book signings or schedule CD release parties at prestigious establishments.

Talent Manager
If you have an aptitude for business and understand the entertainment business, you may be well-suited for a job managing the financial affairs of actors, musicians and other entertainers. Courses in accounting, tax law and copyright prepare you to manage your clients’ income, expenditures and investments. Working with lawyers, you may also help review and negotiate contracts before your clients sign a deal for a personal appearance, guest lecture, film project, book deal or concert tour. You might also advise clients on important business matters, such as registering a copyright or collecting royalties.

Arts and Entertainment Business Manager
A degree in entertainment business will give you the skills to manage the business and financial operations of film, TV, music and stage enterprises. You can work for opera companies, movie studios, recording studios, art galleries, museums, sports arenas, major networks or on Broadway, for example. Duties might include handling licensing agreements, securing sponsorships for artistic productions, selecting scripts, hiring actors, budgeting, long range planning and supervising staff. If you work for a nonprofit agency, such as a community theater, you might also be responsible for grant writing and working with a board of directors.

Public Relations Executive
If you’re outgoing and enthusiastic about arts and entertainment, you may have what it takes to successfully advertise and market entertainers, venues and special events. You’ll tap into your creativity when planning promotional campaigns to sell tickets. You’ll also need a background in social media to maximize effectiveness of blogs and online messaging as part of your advertising tactics. Excellent writing skills are important because your job would entail writing press releases that would interest media outlets. You might also write and design print and online ads.

Please see one of the example of the Description and Requirements for the Entertainment Business Manager.

Entertainment Business Manager: Job Description and Requirements

If you are interested in becoming an entertainment business manager, you will need a bachelor's degree and a background in the field in which you are representing clients. Additionally, you should possess strong communication, business, marketing, and interpersonal skills.

Essential Information
Entertainment business managers act as liaisons between entertainers and businesses. Managers handle communication with employers, negotiate contracts and tend to other business aspects that the artist does not have the time or expertise to do. It is not unusual for job duties of entertainment business managers to crossover or even replace those of entertainment agents.

Required Education Bachelor's degree
Other Requirements Excellent communication and marketing skills
Projected Job Growth (2018-2028) 10% (for agents and business managers of artists, performers and athletes)*
Mean Annual Salary (2018) $90,930 (for agents and business managers of artists, performers and athletes)*
Source: *U.S. Bureau of Labor Statistics

Education Requirements
Entertainment managers need to be well versed in the art field or fields that they choose to represent in addition to having a significant background in business and marketing. There are degree programs in entertainment business. Students interested in this career may have to learn the various facets involved in entertainment management in separate programs. It is important to study advertising, marketing, market research, making deals, acquiring rights, branding, psychology, public relations, accounting, economics, finance, business administration, statistics, business law and contracts. A battery of courses in arts management, history and entertainment technology is also required.

Job Duties
An aspiring entertainment business manager must be adept at social networking. Building and maintaining contact bases for clients are a large part of the job as well as assuring that the contacts keep the clients top-of-mind. Much of a manager's day is spent on the phone arranging appearances and seeking engagements.

Communication and reasoning skills need to be above-average for this occupation. The manager must be able to assess the client's abilities from talent to physical condition in order to book engagements that will showcase rather than over-tax. The manager should also be able to discern which types of formats will highlight the client's particular talents and keep the client from over-reaching. The business manager should be willing to offer support and encouragement while maintaining a firm but pleasant demeanor in the course of dealing with clients who may have fragile egos or be slightly temperamental. Personal resiliency is an asset for entertainment business managers.

Managers should be able to properly advise clients on financial issues as well. Whether they handle the client's finances personally or recommend accountants, they must keep the client's best interests in mind. Along with personal financial advice, the business manager must balance performance costs against the client's income. For example, the manager must be able to estimate whether payments for crew and equipment related to a performance will run higher than the payments received. This can be especially difficult at times when house receipts or net percentages are part of the contractual agreement.

Employment Outlook and Salary Information
According to the U.S. Bureau of Labor Statistics (BLS), entertainment managers are grouped with agents and business managers of artists, performers and athletes. As of May 2018, there were 19,400 of these individuals employed (www.bls.gov). The BLS expects a faster than average growth of 10% for agents and business managers of artists, performers and athletes from 2018-2028. This will result in 2000 new job openings over the decade. The mean annual wage for these agents and business managers was $90,930 in May 2018.

Entertainment business managers network, book engagements, negotiate contracts, and provide support and financial advice for clients. They typically complete a bachelor's degree program with a wide range of studies, including courses in business, law, marketing, public relations, finance and arts management. Interpersonal and communication skills are important for this field, and agents and business managers of artists, performers and athletes can expect to see a 10% increase in job opportunities through the year 2028.
Thank you comment icon Great information! Let me add just one more thing about an entertainment career: it will NEVER go the way you planned. Various twists and turns are normal in this industry, so you must be prepared to react, to keep yourself in a good position. Here's my example. I wanted to be a studio engineer, and mix major albums. I went from studio engineer at major studios in New York and Minneapolis, to PR secretary at a record label, to starting an independent label, to indie publishing company, to college educator, to live sound engineer. I just wanted to mix records! The more you know about the business, the more you have an opportunity to pivot into otherventures as the industry moves and shifts. Paul Bordenkircher
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Nicholas’s Answer

The industry is not what it was, nowadays you can self publish without needing anything but your talent, start right now, let nothing stop you.
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Tina’s Answer

Hello Felicia - I am by no means an expert on the entertainment and/or music industry yet I do have some experience from my time working for Disney and living & working in Nashville. Here is some advice I'd give you as you pursue your dreams:

1) Really know who you are and keep those around you that love and support the version of you you want to be! Use the time for shaping your talent as also time to reflect on what makes you unique. Own that journey and use it in your pursuits. Getting into entertainment and music can push people to the limits and challenge them to become someone they are not just to try to get noticed. You have to keep people around you who will stick with you when you're "the thing" and when you're not.

2) Get comfortable with failure. I say this because what I know of the entertainment/music industry is that you may get a lot more "NOs" than "YES"s. But that doesn't mean you should give up. Keep learning, keep finding joy in your talent, and someday the right person at the right time will be in the right place to pay attention. Keep learning, keep growing, keep trying!

3) Have a back-up plan to keep you going financially. So complete a degree and create a strong professional network. The industry can change like the weather. One day you're the hottest artist out there the next you're cold as ice. Keep your head. Rely on your family and friends. And keeping working on your dreams.

This advice is just a little encouragement. The other answers you've got are also great for you. Lastly, remember there's only 1 "You" and you have talent that's uniquely yours. Find your niche and shoot for the stars!
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