Amy
What are potential jobs from a marketing undergraduate degree?
I was wondering about this major. #jobs #marketing #undergraduate
4 answers
Aijaz Pasha
Aijaz’s Answer
When it comes to typical marketing careers, marketing graduates are well positioned to start work as a marketing intern in a small or large advertising agency, or in the marketing department of a business or other organization. From there, marketing positions available include assistant, consultant, coordinator, executive, director, manager, planner, specialist, all the way up to Chief Marketing Officer (CMO).
Tyler Marcus
Tyler’s Answer
1) Digital Marketer: This can range from creative advertising campaigns on Facebook, Google, and other websites.
2) Audience Development: This is a career that focuses on growing an audience for a company through their newsletter, web traffic, and social media.
3) Social Media Manager: If you like the social media side of marketing, a lot of companies have built out social media teams that focus on Facebook, Instagram, and Twitter.
4) Marketing Strategist: This is more on the agency aspect of marketing, where you can work for a big agency like Saatchi & Saatchi, McCann, or another creative agency to name a few. They work on large campaigns for corporations including tv commercials, activations, and more.
Hope that helps!
Kim Gravell
Kim’s Answer
You have been given some great guidance from professionals that demonstrate the wide range of opportunities that exist within the marketing profession. I have some additional thoughts for your consideration as you explore your options. Depending upon your interest and skill set, perhaps consider whether you want to pursue the creative or strategic aspects of marketing. The role of marketing allows you to participate in both areas to a certain degree, but you may lean towards one or the other at certain points of your career. Use that as a guideline your decision on the type of role to pursue or accept. The great thing about marketing is that the skills you learn are transferable from one industry to another. Which means you can pursue your passion and utilize your skills at the same time.
Pradeep Kumar
Pradeep’s Answer
Key factors in future marketing roles are the growing trends towards using big data and mobile marketing. To reflect the rapidly changing marketing sector, below are some potential future marketing careers you may be interested in:
Creative Technologist: Expert in all things technology (including coding and server architectures), the creative technologist comes up with creative, technology-related solutions to problems. User experience and innovation are at the forefront.
Content Archivist: Brands are increasingly producing a vast amount of content through many channels. A content archivist keeps track of and organizes this content.
Community Management Executive: This will become a dedicated, formal practice which combines social media marketing, brand marketing, customer service, technology and analytics.
Mobile Marketing Manager: Also a practice in its own right, mobile marketing explores space and time in terms of the consumer: where they are at any one moment in time. This will help marketers deliver contextually-relevant mobile campaigns and socially connected experiences for enhanced engagement of the brand.
Transcultural Anthropologist: The future of targeted marketing, the transcultural anthropologist looks at pockets of global culture, identifying hybrid and very specific markets relevant to the company.