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How to get your name out there as a beginner lawyer ?
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3 answers
Jenna Zebrowski, JD, MBA
Bilingual JD/MBA with compliance and regulatory experience and real estate (leasing and franchise) expertise
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Jenna’s Answer
I would recommend working in a law firm or for another attorney for at least a few years before you go out on your own, so that you have some practical experience, in handling clients, billing, staffing, and running a practice, as well as actually practicing in the area of law. I would also recommend making connections and networking while you are working for another attorney, so you have a network that can refer you business when you go out on your own.
When I started my own practice, I worked with a digital marketer on my website and things like content creation. I also went to every networking meeting I could find to meet people and to practice networking. There are also local lawyer networking events, in your practice area as well as the bar. As I started meeting more people, I got more and better referrals, and also started getting some business from my website. You may be able to advertise in your state as well, but you have to obey the bar rules on that. There are also books, websites and podcasts that talk about client generation for attorneys, so you can use those resources as well.
The best thing to do is to make a lot of connections and to build your network, and when you're ready to go out on your own, you will have people to talk to about generating business for your practice. The first six months or so were tough, but three years later, I'm as busy as I want to be. Good luck!
When I started my own practice, I worked with a digital marketer on my website and things like content creation. I also went to every networking meeting I could find to meet people and to practice networking. There are also local lawyer networking events, in your practice area as well as the bar. As I started meeting more people, I got more and better referrals, and also started getting some business from my website. You may be able to advertise in your state as well, but you have to obey the bar rules on that. There are also books, websites and podcasts that talk about client generation for attorneys, so you can use those resources as well.
The best thing to do is to make a lot of connections and to build your network, and when you're ready to go out on your own, you will have people to talk to about generating business for your practice. The first six months or so were tough, but three years later, I'm as busy as I want to be. Good luck!
Updated
Mitchell’s Answer
I strongly recommend you get and read and re-read the book "How to Start and Build a Law Practice," by Jay Foonberg. He answers many of the questions you will have, including ways to get your name out there.
Be aware that if you start out on your own, it is likely that divorce law and perhaps criminal defense will be your bread and butter. It just happens that those kind of clients often can't afford a big firm to represent them. Be sure to get a retainer fee up front that is large enough to cover several hours of work or, if possible, to cover what the entire matter may cost.
Ask lots of questions of other lawyers. Most are flattered to respond. Set yourself up to take credit cards right away.
Let other attorneys know you are accepting referrals. Other firms, big and small, turn clients away, and some of those cases are ones you can accept and profit from. They don't know where to refer them unless you let them know you are open to such referrals. For example, many firms that do personal injury cases refuse to take "MISTI" (minor impact soft tissue injury) cases. But if you have a good paralegal and/or other staff, you can make money from some of those cases. Be sure there is some auto body damage, though. Even though people are genuinely injured with little damage, jurors have a hard time awarding money if the cars look ok (an injustice in how it works), and insurance adjusters know this.
Many firms will turn down perfectly good cases due to conflicts of interest or the like. Get on their list of conflict attorneys.
Be aware that if you start out on your own, it is likely that divorce law and perhaps criminal defense will be your bread and butter. It just happens that those kind of clients often can't afford a big firm to represent them. Be sure to get a retainer fee up front that is large enough to cover several hours of work or, if possible, to cover what the entire matter may cost.
Ask lots of questions of other lawyers. Most are flattered to respond. Set yourself up to take credit cards right away.
Let other attorneys know you are accepting referrals. Other firms, big and small, turn clients away, and some of those cases are ones you can accept and profit from. They don't know where to refer them unless you let them know you are open to such referrals. For example, many firms that do personal injury cases refuse to take "MISTI" (minor impact soft tissue injury) cases. But if you have a good paralegal and/or other staff, you can make money from some of those cases. Be sure there is some auto body damage, though. Even though people are genuinely injured with little damage, jurors have a hard time awarding money if the cars look ok (an injustice in how it works), and insurance adjusters know this.
Many firms will turn down perfectly good cases due to conflicts of interest or the like. Get on their list of conflict attorneys.
Updated
Rachel’s Answer
In addition to the previous answer which has some great advice, one of the best things you can do to get your name out there is do great work! Be very conscientious, detail-oriented, and responsive. If you do great work, people will talk and recommend you by word of mouth.