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What things can I do to help brand my Twitch streams/YouTube videos?

I am more of asking this question for my brother, of whom is starting his own Twitch streams and is looking to gain more subscribers. #graphic-design #social-media #youtube #video-production #personal-branding #online-video-streaming #twitch

graphic-design social-media youtube video-production personal-branding online-video-streaming twitch
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Holly’s Answer

I have some (limited) experience with YouTube videos for clients. We have found a consistent intro/outro, including visual graphics and audio music, in a series of similarly themed videos to be a good way to go.


If you are looking to increase viewership, consider which websites your target audience will visit online and see if you can post a short blog with a link to your work. The best way to reach people is to get their attention on other platforms and drive them to your products, rather than finding ways for people to come directly to you. Best of luck!
Thank you comment icon I thank you for your answer, and in response: Greatly appreciated, and I will definitely tell my brother what he should consider doing. Brandon
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gary’s Answer

Have fun is the most important thing. Play games that are fun. Don't play just for viewers. Remember people have different interests. And do alot of self promoting on social media and follow others that have the same interest. Also watch the high tier streamers and pick up tips. Such as always talk even when people aren't watching to get use to always playing while looking at chat and talking at the same time.
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Cuong’s Answer

Recently, I was able to work with a Twitch streamer and did his graphics for him. Here's what I did for him, I created an introduction video, a motion graphics about 2-5 secs to make his name more appealing and his own introduction. Then later, he asked me to create a business card for him so he can market himself when he socialize in conventions or even at social gatherings. To brand yourself, in form of graphics such as cards, posters, or even a facebook postings.

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Simeon’s Answer

I'd start with big ideas and use a venn diagram, which is just two circles that share a third space between them. In one circle, put all of your interests and hobbies. In the other circle, write some topics that are popular and getting lots of attention right now. Try to look for topics that are shared between the two circles. You'll want to create videos that are related to those topics. If possible, I would start early and look for tips on video editing. If you are looking to do well on Youtube long-term, video editing will be one of the most important skills you can pick up.

Also, since you are looking to get started early enough, I would recommend trying to start multiple different channels that each have a unique and different flavor/identity and see which ones pick up steam. If you have channels that are not succeeding, I would recommend deleting the ones that are dying off and starting off new experiments to take their place. It's hard to know which videos will succeed until you try. You'll want to read all of the comments and respond to comments on your videos. Anything you can do to increase engagement on your videos will be important. Plus, Youtube will be more likely to recommend your videos to other people as you increase comments on your videos. Also, finding other Youtubers who are willing to point people to your videos will be important and they will likely want you to do the same for them in return.

If you do end up getting a successful following on Youtube, you will want to find a messaging service such as Discord where you can have a group chat going on with people who have connected with your videos. The most important key to building a Youtube channel is building a community of viewers that are excited about your content. Only then will you be able to get a following of people invested enough in your videos to financially contribute, which would likely occur through Patreon.
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Brian’s Answer

As a fellow streamer, I can tell you that Gary is absolutely right. Tell your brother to take the time to find his voice. Play and stream for the fun of it, not to make money. Build community slowly and organically. Stay connected with your followers. Brand is important as you want it to catch people's eyes when they stop in, but how you treat and interact with them is what will make them stay, In this case, HE is the product. Good concrete steps to get to affiliate:
* Stream as often as he feels comfortable with to build up his content.
* Have fun! If you are having fun, the audience will.
* Try to have at least one or two friends in chat to interact with. It can be hard talking to yourself. ;)
* Build community.
* Resist the urge to jump on the offers he will see for "I can get you 100 followers" or "I can grow your community overnight". If you want it to stick, let it happen naturally.
* Find a friend who is good at art to make some decent graphics to start with.
* Good enough gear is not expensive. Don't spend until you see progress.
* Don't be afraid to meet people and ask for advice. But don't make all your relationships transactional. Get out there and experience the world of Twitch. Find your tribe. For a lot of folks out there it is not a zero sum game.

I'm still in the affiliate stage and will likely stay there, but that is enough for me. I have friends who made or are close to partner and they have been chipping away for a few years and their communities are wonderful. The regulars are fun personalities and are kind to everyone.
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