9 answers
Kyrstin
Student
Rock Hill, South Carolina
2
Questions
Asked
704 views
How do I get my jewelry business more sales/social media traffic?
I have tried TikTok, Facebook, and Instagram. I know consistency is key and I'm also starting to do some more vendor events. I don't know how to be consistent and when I do I still get low to zero sales/traffic My goal for sales is 10 orders per 2 weeks.
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9 answers
Aaron Cottle
Marketing
3
Answers
Daphne, Alabama
Updated
Aaron’s Answer
Social media's pretty great, but organic social media is difficult to gain traction with, especially for sales.
I'd personally try Facebook Marketplace first, then run some boosted posts and a few ads to a specific landing page. What's measured improves, so track results and see how you can make improvements.
Starting out small, here's what I'd do:
1. Watch no more than 5 YouTube videos on FB ads, landing pages, and audience targeting. Then TAKE IMPERFECT ACTION (I tend to wallow in info-gathering land)
Quick takeaway on ads/LPs: "Congruency." This means if you're ad talks about red dragons, your LP should have red dragons and not pink unicorns.
2. Take action - just make some ad creative using Canva, slam out some copy (sales language), and create an ad.
Ideally two versions of the ad, testing creative (use an image on one and a video on the other)
Budget $7/day for 5 days per ad
Run them at the exact same time for the same duration to the same audience.
Be patient. Determine a winner after those 5 days and track these Key Performance Indicator (KPIs):
Click-Through Rate (# of people who clicked through / # of people [not impressions] who saw the ad) - aim for about 1-2%
Visits to LP
Number of Sales
LP Conversion Rate (# of sales / # of visits to LP) - aim for 1-3%
Overall Conversion Rate (# of sales / # of people who saw the ad) - probably less than 1%
Demographics - Who responded to your ad the most?
Rinse and repeat with updated creative and copy. And enjoy the process; it's fun and rewarding but takes patience!
I'd personally try Facebook Marketplace first, then run some boosted posts and a few ads to a specific landing page. What's measured improves, so track results and see how you can make improvements.
Starting out small, here's what I'd do:
1. Watch no more than 5 YouTube videos on FB ads, landing pages, and audience targeting. Then TAKE IMPERFECT ACTION (I tend to wallow in info-gathering land)
Quick takeaway on ads/LPs: "Congruency." This means if you're ad talks about red dragons, your LP should have red dragons and not pink unicorns.
2. Take action - just make some ad creative using Canva, slam out some copy (sales language), and create an ad.
Ideally two versions of the ad, testing creative (use an image on one and a video on the other)
Budget $7/day for 5 days per ad
Run them at the exact same time for the same duration to the same audience.
Be patient. Determine a winner after those 5 days and track these Key Performance Indicator (KPIs):
Click-Through Rate (# of people who clicked through / # of people [not impressions] who saw the ad) - aim for about 1-2%
Visits to LP
Number of Sales
LP Conversion Rate (# of sales / # of visits to LP) - aim for 1-3%
Overall Conversion Rate (# of sales / # of people who saw the ad) - probably less than 1%
Demographics - Who responded to your ad the most?
Rinse and repeat with updated creative and copy. And enjoy the process; it's fun and rewarding but takes patience!
Maxwell McGuinn
Sales Executive
1
Answer
Tampa, Florida
Updated
Maxwell’s Answer
If you have a website, I'd consider using Paid Key word search if you can find a niche way to advertise your Jewelry (ie. A specific traditions jewelry or Gem Stone jewelry).
Kim Schiavone
Illustrator and Graphic Designer
48
Answers
Missoula, Montana
Updated
Kim’s Answer
Marketing in today's highly competitive online environment can be difficult and tricky. Reading and learning all you can about social media marketing is essential to your success. The best thing about today's marketing environment is that a creative person can do most, if not all of it yourself. There are many free videos and classes available to help you -- through the small business administration website and local business organizations. After completing all of your jewelry prototypes, most of your time will be spent on learning about and actual marketing endeavors. Even after you've gained more customers, you will need to spend weekly hours strictly devoted to marketing. As you learn more, you will find automated strategies that can save you time and money. With greater success, you have the option of hiring a freelance marketing/graphic design professional to do the work for you so that you can devote more time to jewelry creation.
Marketing involves taking quality, attention getting photographs of your products, and written communication that stands out and grabs the reader. Creating a brand for your jewelry is integral to a consistent public facing image that is recognizable. A brand contains many visual elements, such as background imagery, colors, and font style, and a logo that portrays emotional information about your business. Additionally, a brand contains information about a business's mission, goals and beliefs. Questions you can ask yourself about your new brand: What is my jewelry about? Who is my ideal target market and audience? Do my products have a sophisticated, elegant style or are they whimsical, fun, funky, loud, outrageous? Is my material sustainable and Eco-conscious, or is it trendy in some way? What kind of music describes your ideas about your products and market? Branding also helps you stay consistent, as you will habitually always create ads that are in line with your brand. Grab a sketchbook -- this can serve as your springboard for brand creation. Experiment in it with color and style and allow your ideas to develop. By doing so, you are creating a branding guide that you can refer back to. In order to solidify your feelings, research brands that you admire. What makes them successful? How do your product and your intentions differ? What makes you stand out from the crowd?
Brand Design and Marketing can be so much fun to create and adhere to, especially if they spring from your authentic self! There are a few different e-commerce platforms on the web specifically for artists and artisans. One of these is Etsy. Whether or not you decide to use it, you can research other small businesses that create art products on the platform. In person vendor events, as you mentioned, are also highly important in creating a consistent, recognizable image. Wishing you much luck, learning, and a lot of fun as you move forward in your dreams!
Marketing involves taking quality, attention getting photographs of your products, and written communication that stands out and grabs the reader. Creating a brand for your jewelry is integral to a consistent public facing image that is recognizable. A brand contains many visual elements, such as background imagery, colors, and font style, and a logo that portrays emotional information about your business. Additionally, a brand contains information about a business's mission, goals and beliefs. Questions you can ask yourself about your new brand: What is my jewelry about? Who is my ideal target market and audience? Do my products have a sophisticated, elegant style or are they whimsical, fun, funky, loud, outrageous? Is my material sustainable and Eco-conscious, or is it trendy in some way? What kind of music describes your ideas about your products and market? Branding also helps you stay consistent, as you will habitually always create ads that are in line with your brand. Grab a sketchbook -- this can serve as your springboard for brand creation. Experiment in it with color and style and allow your ideas to develop. By doing so, you are creating a branding guide that you can refer back to. In order to solidify your feelings, research brands that you admire. What makes them successful? How do your product and your intentions differ? What makes you stand out from the crowd?
Brand Design and Marketing can be so much fun to create and adhere to, especially if they spring from your authentic self! There are a few different e-commerce platforms on the web specifically for artists and artisans. One of these is Etsy. Whether or not you decide to use it, you can research other small businesses that create art products on the platform. In person vendor events, as you mentioned, are also highly important in creating a consistent, recognizable image. Wishing you much luck, learning, and a lot of fun as you move forward in your dreams!
Thank you so much!
Kyrstin
Chancellor Corbett
Sales & Marketing
3
Answers
Raleigh, North Carolina
Updated
Chancellor’s Answer
This is probably a much different tactic than what others will recommend, but give a shot to a Guerrilla Marketing tactic.
When I was in middle school and needed to make money during the summer I would spend around $20 at Staples in print outs and go to places that my “ideal” customers would be at and place my flyer on their car.
It’s a fairly cheap and very effective way to drive people to your website. Especially with being local, you’d be surprised how many people will reach out!
Hope this helps you think of out-of-the-box ideas. :)
Create a flyer for free on canva, find inspiration on Pinterest. Make sure there is a strong call to action.
Think about where your ideal customer would be
Find a way to track metrics on who views your website from the flyer. Google analytics should work here
Give it a shot! $20 goes a long way if you spend it wisely. The more flyers the better. Remember to put them on the “nicer” card and be respectful.
When I was in middle school and needed to make money during the summer I would spend around $20 at Staples in print outs and go to places that my “ideal” customers would be at and place my flyer on their car.
It’s a fairly cheap and very effective way to drive people to your website. Especially with being local, you’d be surprised how many people will reach out!
Hope this helps you think of out-of-the-box ideas. :)
Chancellor recommends the following next steps:
Jerome Dees Jr.
Sales Professional and Networking Expert
607
Answers
San Francisco, California
Updated
Jerome’s Answer
Don’t be afraid to look at what others in your space are doing and analyze their posts. Do they get more likes on certain days, when they show just product, people wearing their items, etc.
I’m addition, you have something unique about you that will resonate with others. Tap into that by being genuine and sharing the passion behind what you do.
With both of the above, stay consistent and good things can happen.
I’m addition, you have something unique about you that will resonate with others. Tap into that by being genuine and sharing the passion behind what you do.
With both of the above, stay consistent and good things can happen.
Haywood Dawkins
Data Engineer
2
Answers
Columbia, South Carolina
Updated
Haywood’s Answer
Social media is a great way to market, however, there are competitive forces when it comes to marketing and doing business online. Even with the competitive forces, you can be successful. Another way is getting back to the basis of Word or Mouth marketing. If you have a 'village', have them buy your products and be your walking advertisement. This can open pipelines you may not have thought of, and in turn drive traffic to your social media platforms.
Ronett Bryant
Entrepreneur/Freelance Writer/Affiliate Marker
9
Answers
Newark, New Jersey
Updated
Ronett’s Answer
Getting more sales and social media traffic for your jewelry business can take time and effort, but there are some strategies that can help you achieve your goal. Here are some tips:
1. Define your target audience: Identify your ideal customer and tailor your social media content and marketing efforts to appeal to them. Consider demographics such as age, gender, location, interests, and spending habits.
2. Consistency and quality content: Consistently post high-quality images and engaging content on your social media platforms. This will help build your brand and keep your followers engaged.
3. Use social media features: Utilize features such as hashtags, stories, reels, and live videos to increase your reach and engagement. These features can help to showcase your products and reach new potential customers.
4. Engage with your audience: Engage with your followers and customers by responding to comments and messages promptly, asking for feedback, and running contests or giveaways.
5. Collaborate with influencers or bloggers: Partnering with influencers or bloggers can help to reach a larger audience and increase brand awareness.
6. Attend vendor events: Participating in vendor events is a great way to showcase your products and connect with potential customers in person.
7. Offer promotions or discounts: Offering promotions or discounts can incentivize people to make a purchase and can also help to increase your social media following.
8. Optimize your website: Make sure your website is user-friendly and optimized for search engines. This will make it easier for potential customers to find you online and increase your chances of making a sale.
Remember that building a successful business takes time and effort, and it's important to be patient and persistent. By implementing these strategies and continuing to learn and adapt, you can increase your sales and social media traffic over time.
1. Define your target audience: Identify your ideal customer and tailor your social media content and marketing efforts to appeal to them. Consider demographics such as age, gender, location, interests, and spending habits.
2. Consistency and quality content: Consistently post high-quality images and engaging content on your social media platforms. This will help build your brand and keep your followers engaged.
3. Use social media features: Utilize features such as hashtags, stories, reels, and live videos to increase your reach and engagement. These features can help to showcase your products and reach new potential customers.
4. Engage with your audience: Engage with your followers and customers by responding to comments and messages promptly, asking for feedback, and running contests or giveaways.
5. Collaborate with influencers or bloggers: Partnering with influencers or bloggers can help to reach a larger audience and increase brand awareness.
6. Attend vendor events: Participating in vendor events is a great way to showcase your products and connect with potential customers in person.
7. Offer promotions or discounts: Offering promotions or discounts can incentivize people to make a purchase and can also help to increase your social media following.
8. Optimize your website: Make sure your website is user-friendly and optimized for search engines. This will make it easier for potential customers to find you online and increase your chances of making a sale.
Remember that building a successful business takes time and effort, and it's important to be patient and persistent. By implementing these strategies and continuing to learn and adapt, you can increase your sales and social media traffic over time.
Nathan Fagundo
Pre-Sales Solutions Architect
6
Answers
Raleigh, North Carolina
Updated
Nathan’s Answer
Maybe look into partnering with local boutiques in your town to have them carry your jewlery.
Nazia Qidwai
Nazia Qidwai is Head of Strategic Marketing & Communication Planner and an Interactive Soft Skills Facilitator
1
Answer
Chicago, Illinois
Updated
Nazia’s Answer
Hello Krystin,
Your first step is to decide who your audience is - every jewelry type has a specific buyer. Once the audience or buyer persona has been determined, you can target you market to them.
Answer the following questions about your jewelry buyers:
- is the jewelry for teens, younger women or older women?
- what is the buyers budget for jewelry?
- do they prefer daily wear jewelry or party wear?
- are your buyers local? Statewide or county?
- where is the buyer located and which markets does your business cater too? For sample if your audience is in LA but you are targeting Chicago then you won’t be able to find the buyers.
And so many more questions … you must step into your buyers shoes.
Once you can determine the buyer, you can use target words in your marketing campaigns and only go to or host events for that buyer.
Your first step is to decide who your audience is - every jewelry type has a specific buyer. Once the audience or buyer persona has been determined, you can target you market to them.
Answer the following questions about your jewelry buyers:
- is the jewelry for teens, younger women or older women?
- what is the buyers budget for jewelry?
- do they prefer daily wear jewelry or party wear?
- are your buyers local? Statewide or county?
- where is the buyer located and which markets does your business cater too? For sample if your audience is in LA but you are targeting Chicago then you won’t be able to find the buyers.
And so many more questions … you must step into your buyers shoes.
Once you can determine the buyer, you can use target words in your marketing campaigns and only go to or host events for that buyer.
Thank you!
Kyrstin