8 answers
Adriana
Student
Decatur, Georgia
1
Question
Asked
1293 views
How competitive is the marketing work force?
Is it easy to get a job with a bachelors? Should I plan on getting my masters? Did you get a job right away or did you have to wait a while? How “kind” is the industry?
Login to comment
8 answers
Chris Walker
Human Resources
2
Answers
Washington, Washington
Updated
Chris’s Answer
You're already off to a fantastic start with a Bachelor's degree in marketing! It's a great foundation to begin your journey in the field. Before jumping into a Master's program, why not give yourself some time to gain valuable work experience? This will not only allow you to discover your true passions within the industry, but it will also enhance your Master's experience by incorporating real-world, hands-on knowledge.
Plus, there's a chance that your future employer might be open to contributing towards your Master's education. So, with a little patience and experience, you can take your career to even greater heights, making the most of your potential and further solidifying your expertise in marketing. Keep going - you've got this!
Plus, there's a chance that your future employer might be open to contributing towards your Master's education. So, with a little patience and experience, you can take your career to even greater heights, making the most of your potential and further solidifying your expertise in marketing. Keep going - you've got this!
Thank you, Chris for the advice.
Adriana
Darrin Furukawa
Marketing
4
Answers
Walnut Creek, California
Updated
Darrin’s Answer
In my experience, obtaining a bachelor's degree is often sufficient for securing a job in the marketing field. After completing my degree, I was able to find my first marketing job relatively quickly, indicating that the job market may not be overly challenging for those with a suitable academic background. However, it is essential to note that factors such as the overall economy and individual company requirements can impact job availability.
The more challenging aspect of entering the marketing field is identifying the specific area you wish to focus on. Marketing is a diverse discipline, encompassing various functions, many of which have expanded significantly in recent years. You will need to consider whether you are more drawn to marketing technology and automation, branding, marketing analytics, content strategy, or another niche area within the field. While possessing foundational knowledge of all these aspects is advisable, you may choose to specialize and develop a deeper skill set in one particular area.
Regarding the pursuit of a Master's degree, it is advisable to wait before committing to further education. While obtaining an MBA will undoubtedly be advantageous for your career, the return on investment may be questionable given the current costs of higher education. It is essential to weigh the potential increase in salary and career opportunities against the financial investment required for a Master's degree. This decision is subjective and ultimately depends on your personal circumstances, goals, and priorities.
Some previous contributors also provided valuable insights and recommendations, worth considering as you make your decision about pursuing a career in marketing. In conclusion, while a bachelor's degree is typically sufficient for entering the marketing industry, the critical factors lie in determining your specific interests and evaluating whether further education in the form of a Master's degree is worth the investment for your individual career goals.
Understand yourself and what you like to do
Talk to marketing professionals and don't be afraid to ask them what they would do differently
Work in as many areas of marketing as you can to understand what you like and even what you don't like
If you are still in school or plan to attend, take advantage of internships in different industries
Build your network and even ask seasoned professionals if you can continue to talk to them. Most would not mind mentoring you
The more challenging aspect of entering the marketing field is identifying the specific area you wish to focus on. Marketing is a diverse discipline, encompassing various functions, many of which have expanded significantly in recent years. You will need to consider whether you are more drawn to marketing technology and automation, branding, marketing analytics, content strategy, or another niche area within the field. While possessing foundational knowledge of all these aspects is advisable, you may choose to specialize and develop a deeper skill set in one particular area.
Regarding the pursuit of a Master's degree, it is advisable to wait before committing to further education. While obtaining an MBA will undoubtedly be advantageous for your career, the return on investment may be questionable given the current costs of higher education. It is essential to weigh the potential increase in salary and career opportunities against the financial investment required for a Master's degree. This decision is subjective and ultimately depends on your personal circumstances, goals, and priorities.
Some previous contributors also provided valuable insights and recommendations, worth considering as you make your decision about pursuing a career in marketing. In conclusion, while a bachelor's degree is typically sufficient for entering the marketing industry, the critical factors lie in determining your specific interests and evaluating whether further education in the form of a Master's degree is worth the investment for your individual career goals.
Darrin recommends the following next steps:
sylvia sierra
Marketing
4
Answers
North Myrtle Beach, South Carolina
Updated
sylvia’s Answer
Hello Adriana,
You are already in a good place as you pursuit your marketing degree. I have worked on many of the different marketing specializations such as direct response, brand, events and social media, to name a few. The field is broad and my advice is to hone in what aspect of marketing you are passionate about, and seek internships that help you build your skill set in the specific zone you want.
This quizz could prove useful in your discovery journey:
https://dma.org.uk/talent/what-type-of-marketer-are-you
Best of luck!
You are already in a good place as you pursuit your marketing degree. I have worked on many of the different marketing specializations such as direct response, brand, events and social media, to name a few. The field is broad and my advice is to hone in what aspect of marketing you are passionate about, and seek internships that help you build your skill set in the specific zone you want.
This quizz could prove useful in your discovery journey:
https://dma.org.uk/talent/what-type-of-marketer-are-you
Best of luck!
Seema Kathuria
Marketing
6
Answers
Fremont, California
Updated
Seema’s Answer
Marketing is not that competitive. You can probably get an internship while in college in many different kinds of industries— retail, technology, healthcare and more. The earlier you cab get work experience the better you will understand what working as a marketer is.
Shadow a marketing professional
Get an internship
Take marketing classes
Seema recommends the following next steps:
Margaret Detch
Manager
12
Answers
Mansfield, Massachusetts
Updated
Margaret’s Answer
Marketing is a broad field with that allows you to pursue many options both in speciality (e.g. content manager vs product manager) and in industries/fields of interest. External factors can impact new grad hiring such as the current job market overall and in the the area and / or industry you are focused on. Your resume will help get you in the front door. Make sure you have the right key words weaved in as many HR departs initally use automation screen by key word seaches to narrow their list of candidate. And, clean up your personal social media accounts as whether one agrees or not they are often viewed when screening candidates.
As many have responded, I would get your foot in the door and get some work experience prior to pursuing your MBA or other Master Program. The work experience will really help you decide the next stage and often companies offer tuition plans to offset cost if you take your masters program at night or on the weekends.
Best in your search!
As many have responded, I would get your foot in the door and get some work experience prior to pursuing your MBA or other Master Program. The work experience will really help you decide the next stage and often companies offer tuition plans to offset cost if you take your masters program at night or on the weekends.
Best in your search!
Derek Bedwell
Strategic Resource Manager | Creative Resources
4
Answers
Atlanta, Georgia
Updated
Derek’s Answer
Hello Adriana,
Starting a career in marketing is a fantastic choice, as it's a constantly changing field with lots of opportunities. I recommend talking to a guidance counselor about ways you can enhance your job prospects after finishing college. Keep in mind that everyone's journey is different, but gaining real-world experience before pursuing a master's degree is generally a good idea. Take some time to explore what aspects of marketing you enjoy the most, and concentrate on those areas to shape your future career path.
Starting a career in marketing is a fantastic choice, as it's a constantly changing field with lots of opportunities. I recommend talking to a guidance counselor about ways you can enhance your job prospects after finishing college. Keep in mind that everyone's journey is different, but gaining real-world experience before pursuing a master's degree is generally a good idea. Take some time to explore what aspects of marketing you enjoy the most, and concentrate on those areas to shape your future career path.
James Constantine Frangos
Consultant Dietitian & Software Developer since 1972 => Nutrition Education => Health & Longevity => Self-Actualization.
6183
Answers
Gold Coast, Queensland, Australia
Updated
James Constantine’s Answer
Greetings Adriana!
Boost Your Career Prospects with a Bachelor's Degree in Marketing
The marketing landscape is a dynamic and competitive space, continually adapting to the rise of digital marketing, data analytics, and AI-driven strategies. Employers are on the hunt for candidates who can blend creativity, technical know-how, and strategic insight. If you're eyeing a career in marketing and hold a bachelor's degree, here's what you should bear in mind:
Career Prospects with a Bachelor's Degree:
A bachelor's degree in marketing can be a robust stepping stone towards a thriving career. However, the job market can be tough, especially for those just starting. As per the Bureau of Labor Statistics (BLS), the median annual salary for marketing managers in May 2020 was $156,130, with the top 10% raking in over $208,000.
The Value of a Master’s Degree:
A master’s degree in marketing can be an asset for those aiming for leadership roles or specialized areas like digital marketing or data analytics. However, it's not a prerequisite for most marketing roles. The BLS states that only 27% of marketing managers had a master’s degree in 2020.
Job Opportunities and Waiting Periods:
Job prospects in marketing can differ based on factors like location, industry, and company size. While some entry-level roles may be readily available, senior positions might require more experience or a longer waiting period. According to Glassdoor, the average hiring time for a marketing role is roughly 2-3 months.
Promoting Kindness in the Marketplace:
The marketing industry, known for its fast-paced and competitive environment, can sometimes lack kindness or empathy. However, many professionals in the field are eager to support others and help them flourish. Approaching the industry with a positive mindset, a readiness to learn, and a commitment to contributing to the success of your peers and clients is crucial.
In summary, a bachelor's degree in marketing can lay a strong foundation for a prosperous career. However, the job market is competitive, and a master's degree may not be essential for most roles. To boost your chances of success, focus on honing unique skills, cultivating a robust network, and showcasing your passion for the industry.
Recommended Reading:
1. "Marketing Management" by Philip Kotler and Kevin Lane Keller
2. "Digital Marketing: Strategy, Implementation and Practice" by Damian Ryan and Calvin Jones
3. "Marketing Analytics: A Practical Guide" by Avinash Kaushik
These references are authoritative guides offering a thorough understanding of the marketing industry and its practices. They are not intended as direct sources for job market data or salary information.
May you be abundantly blessed,
James.
Boost Your Career Prospects with a Bachelor's Degree in Marketing
The marketing landscape is a dynamic and competitive space, continually adapting to the rise of digital marketing, data analytics, and AI-driven strategies. Employers are on the hunt for candidates who can blend creativity, technical know-how, and strategic insight. If you're eyeing a career in marketing and hold a bachelor's degree, here's what you should bear in mind:
Career Prospects with a Bachelor's Degree:
A bachelor's degree in marketing can be a robust stepping stone towards a thriving career. However, the job market can be tough, especially for those just starting. As per the Bureau of Labor Statistics (BLS), the median annual salary for marketing managers in May 2020 was $156,130, with the top 10% raking in over $208,000.
The Value of a Master’s Degree:
A master’s degree in marketing can be an asset for those aiming for leadership roles or specialized areas like digital marketing or data analytics. However, it's not a prerequisite for most marketing roles. The BLS states that only 27% of marketing managers had a master’s degree in 2020.
Job Opportunities and Waiting Periods:
Job prospects in marketing can differ based on factors like location, industry, and company size. While some entry-level roles may be readily available, senior positions might require more experience or a longer waiting period. According to Glassdoor, the average hiring time for a marketing role is roughly 2-3 months.
Promoting Kindness in the Marketplace:
The marketing industry, known for its fast-paced and competitive environment, can sometimes lack kindness or empathy. However, many professionals in the field are eager to support others and help them flourish. Approaching the industry with a positive mindset, a readiness to learn, and a commitment to contributing to the success of your peers and clients is crucial.
In summary, a bachelor's degree in marketing can lay a strong foundation for a prosperous career. However, the job market is competitive, and a master's degree may not be essential for most roles. To boost your chances of success, focus on honing unique skills, cultivating a robust network, and showcasing your passion for the industry.
Recommended Reading:
1. "Marketing Management" by Philip Kotler and Kevin Lane Keller
2. "Digital Marketing: Strategy, Implementation and Practice" by Damian Ryan and Calvin Jones
3. "Marketing Analytics: A Practical Guide" by Avinash Kaushik
These references are authoritative guides offering a thorough understanding of the marketing industry and its practices. They are not intended as direct sources for job market data or salary information.
May you be abundantly blessed,
James.
Tia Daniel
Client Services
3
Answers
San Ramon, California
Updated
Tia’s Answer
Hi,
The competitiveness of the marketing workforce can vary depending on various factors such as the industry, location, and economic conditions. The key is to get internships as you are going after your degree. Your experience will help set you a part during the interview process.
The competitiveness of the marketing workforce can vary depending on various factors such as the industry, location, and economic conditions. The key is to get internships as you are going after your degree. Your experience will help set you a part during the interview process.