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How can I promote my Blog/Website?
I'm creating a blog/website that spreads awareness to Mental health and provides the resources needed to contact anyone if you need help. I haven't finished it yet, but I've been pretty worried that no one will be able to see it and my work will go to waste. I've been wondering, how can I promote it when I finish?
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9 answers
Updated
Sarah’s Answer
Use the power of influencers to amplify your content. Start by identifying some influencers with strong followings on instagram or other social platforms that you admire. To keep yourself focused, I'd recommend picking 4 platforms (maybe, Facebook, Instagram, TikTok, and LinkedIn) and finding 10 'top voices' in your field or related fields. Create a social profile that's in the same look and feel of each other and your blog and spend around a month engaging with their content. Comment on their posts, reply to their commenters, and generally be a helpful, amplifying presence.
In this same time, keep working on your blog and posting updates to your profile.
At the end of this month, evaluate your network and see if you've built bonds with any of the content creators or their following. Take the top 25% of connections you've created and reach out to them individually to ask for their advice on your content. Ask specific questions and specify why you're asking for their feedback.
Implement their feedback and continue to refine your blog and building your connections and network. Evaluate the overlap or connection points between your blog and the content on the social profiles of your connections. Craft a post that you think could resonate on one of your connection's sites - and reach out and ask if they'd be willing to let you guest author it on their site OR post / amplify your blog post.
This order is important because you've:
1. Intentionally built a community
2. Offered value to them first
3. Sought out their opinions & guidance
4. THEN asked for a favor
Best of luck!
In this same time, keep working on your blog and posting updates to your profile.
At the end of this month, evaluate your network and see if you've built bonds with any of the content creators or their following. Take the top 25% of connections you've created and reach out to them individually to ask for their advice on your content. Ask specific questions and specify why you're asking for their feedback.
Implement their feedback and continue to refine your blog and building your connections and network. Evaluate the overlap or connection points between your blog and the content on the social profiles of your connections. Craft a post that you think could resonate on one of your connection's sites - and reach out and ask if they'd be willing to let you guest author it on their site OR post / amplify your blog post.
This order is important because you've:
1. Intentionally built a community
2. Offered value to them first
3. Sought out their opinions & guidance
4. THEN asked for a favor
Best of luck!
Updated
Hannah’s Answer
You can ensure in the backend that your site has the proper SEO (search engine optimization) in place. It depends on where/how you built the site but there should be a place for you to add certain keywords that are relevant to your page's content/context that will increase the chances your site is featured in a list/search result for the overlapping topic of interest.
Updated
Meredith’s Answer
Hello there! Make sure you're actively marketing your content on social media platforms. By showcasing brief, impactful excerpts and key points across different platforms, you can increase the visibility of your content and attract more viewers. Best of luck!
Updated
Linda’s Answer
Faith covered it quite well so what she so eloquently said and maybe reach out to the mental health pros for ideas. I am very proud of you as a young person taking on such a complicated and misunderstood issue. I hope you have untold success and move the masses. Good luck
Thank you for the advice and support!!
Veronica
Updated
Maaz’s Answer
Here are a few ways you can start promoting a blog/website.
On-page SEO Optimization:
Highlight the importance of keyword research: Identify the keywords and phrases your target audience is searching for and incorporate them strategically throughout your website content, including titles, meta descriptions, headings, and the body copy itself.
Emphasize user-friendly content structure: Structure your website with clear headings, subheadings, and bullet points to make it easy for users to navigate and for search engines to understand your content.
Content Marketing:
Advocate for valuable and consistent content creation: Regularly publish high-quality, informative, and engaging content that resonates with your target audience. This will not only attract visitors but also establish your website as a reliable source of information.
Suggest content promotion on social media: Promote your blog posts and website on social media platforms to reach a wider audience and drive traffic back to your site.
Technical SEO:
Mention the importance of website speed: Ensure your website loads quickly, as search engines prioritize fast-loading websites in their rankings.
Highlight the value of mobile-friendliness: Make sure your website is optimized for mobile devices, as a significant portion of web traffic comes from smartphones and tablets.
Backlinks:
Explain the power of backlinks: Building backlinks, which are links from other websites to yours, is a crucial aspect of SEO. Backlinks act as votes of confidence for your website in the eyes of search engines and can significantly improve your ranking.
By following these tips you can significantly increase your website's visibility and organic traffic.
On-page SEO Optimization:
Highlight the importance of keyword research: Identify the keywords and phrases your target audience is searching for and incorporate them strategically throughout your website content, including titles, meta descriptions, headings, and the body copy itself.
Emphasize user-friendly content structure: Structure your website with clear headings, subheadings, and bullet points to make it easy for users to navigate and for search engines to understand your content.
Content Marketing:
Advocate for valuable and consistent content creation: Regularly publish high-quality, informative, and engaging content that resonates with your target audience. This will not only attract visitors but also establish your website as a reliable source of information.
Suggest content promotion on social media: Promote your blog posts and website on social media platforms to reach a wider audience and drive traffic back to your site.
Technical SEO:
Mention the importance of website speed: Ensure your website loads quickly, as search engines prioritize fast-loading websites in their rankings.
Highlight the value of mobile-friendliness: Make sure your website is optimized for mobile devices, as a significant portion of web traffic comes from smartphones and tablets.
Backlinks:
Explain the power of backlinks: Building backlinks, which are links from other websites to yours, is a crucial aspect of SEO. Backlinks act as votes of confidence for your website in the eyes of search engines and can significantly improve your ranking.
By following these tips you can significantly increase your website's visibility and organic traffic.
Updated
Faith’s Answer
1. Use social media platforms to promote your blog and website. Share links to your content on platforms like Facebook, Twitter, Instagram, and LinkedIn. Engage with your followers and encourage them to share your content.
2. Collaborate with other bloggers and websites in your niche. Share each other's content and participate in guest posting opportunities to reach a wider audience.
3. Optimize your website for search engines (SEO) to improve your organic search traffic. Use relevant keywords in your content and meta tags, and regularly update your website with new, high-quality content.
4. Utilize email marketing to promote your blog and website. Build an email list of subscribers who are interested in your content and send them regular updates with links to your latest posts.
5. Create visually appealing graphics and images to accompany your blog posts and share them on platforms like Pinterest and other visual social media platforms.
6. Join online forums and communities related to your niche and actively participate in discussions. Share links to your blog posts when relevant and provide valuable insights to establish yourself as an authority in your field.
7. Consider investing in paid advertising on platforms like Google Ads or Facebook Ads to drive traffic to your website and attract new visitors.
8. Collaborate with influencers in your niche to promote your content to their followers. This can help increase your reach and credibility among your target audience.
9. Attend industry events and conferences to network with other professionals in your field and promote your blog and website. Consider speaking at events or hosting workshops to showcase your expertise.
10. Offer valuable content and resources on your website that will encourage visitors to share your content with their networks. Create shareable infographics, ebooks, or guides that provide value to your audience and encourage social sharing.
Veronica, I hope it's help
Faith Sani
2. Collaborate with other bloggers and websites in your niche. Share each other's content and participate in guest posting opportunities to reach a wider audience.
3. Optimize your website for search engines (SEO) to improve your organic search traffic. Use relevant keywords in your content and meta tags, and regularly update your website with new, high-quality content.
4. Utilize email marketing to promote your blog and website. Build an email list of subscribers who are interested in your content and send them regular updates with links to your latest posts.
5. Create visually appealing graphics and images to accompany your blog posts and share them on platforms like Pinterest and other visual social media platforms.
6. Join online forums and communities related to your niche and actively participate in discussions. Share links to your blog posts when relevant and provide valuable insights to establish yourself as an authority in your field.
7. Consider investing in paid advertising on platforms like Google Ads or Facebook Ads to drive traffic to your website and attract new visitors.
8. Collaborate with influencers in your niche to promote your content to their followers. This can help increase your reach and credibility among your target audience.
9. Attend industry events and conferences to network with other professionals in your field and promote your blog and website. Consider speaking at events or hosting workshops to showcase your expertise.
10. Offer valuable content and resources on your website that will encourage visitors to share your content with their networks. Create shareable infographics, ebooks, or guides that provide value to your audience and encourage social sharing.
Veronica, I hope it's help
Faith Sani
Thank you! This is super Helpful!
Veronica
Updated
Joanne’s Answer
This is the $64,000 question: How to develop a following.
It takes time (sometimes luck) but there are ways to hasten your outreach along:
Promote on pages/sites you already participate in.
Comment on other people's work online so they might follow you and discover your blog.
Put your blog in your email signature, etc.
Make sure to be helpful and accurate. Accuracy is key. All work of such nature is built on trust.
Come to your work with a unique perspective. Make it more than just information but information for...you define.
Be consistent with your voice and tone.
Join organizations that will help you develop material and an audience.
Follow others who do the same type of work and research.
Stay current and smart in your field.
Mention and tag others when appropriate.
Do research on keywords, trends, etc.
It takes time (sometimes luck) but there are ways to hasten your outreach along:
Promote on pages/sites you already participate in.
Comment on other people's work online so they might follow you and discover your blog.
Put your blog in your email signature, etc.
Make sure to be helpful and accurate. Accuracy is key. All work of such nature is built on trust.
Come to your work with a unique perspective. Make it more than just information but information for...you define.
Be consistent with your voice and tone.
Join organizations that will help you develop material and an audience.
Follow others who do the same type of work and research.
Stay current and smart in your field.
Mention and tag others when appropriate.
Do research on keywords, trends, etc.
Updated
Rachel’s Answer
This is great, Veronica! I'd consider setting two goals for yourself -- one focused on what you want for YOURSELF, regardless of who else sees it, and another for what you want OTHERS to get from it. There's a lot of great mental health organizations out there that are active on social media and frequently solicit stories from people on their own mental health journeys. I'd follow organizations like The Trevor Project, Mental Health America, Active Minds, American Psychological Association. Participate in their social media conversations and link out to your blog and posts. Consider getting involved with them in other ways too as a way to expand your platform!
Updated
Nanyanga’s Answer
Let it promote itself by staying consistent with content that gets people talking.