6 answers
Szymon
Student
Poznań, Poland
1
Question
Asked
620 views
How to start getting knowledge & experience in positioning and web-design?
Hello,
I'm a bit puzzled about starting in digital marketing/e-commerce. I don't know how to start, there are too many things to learn, lots of expectations in job offers and I feel overwhelmed. I would like to work in technical aspects of marketing such as web design and positioning. Any recommendations how to plan learning about these things, what courses (!free!) I could start with?
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6 answers
Katelyn Clemow
Web Designer
2
Answers
Kansas City, Missouri
Updated
Katelyn’s Answer
Starting can be the toughest part, but don't worry! You'll soon discover what piques your interest or what you need to learn to finish your personal projects. If you're a budding web or product designer, Figma is your best friend. It's a free tool for beginners like you. There's a wealth of fantastic resources on YouTube and within Figma's community files.
To get started, I suggest watching some videos and practicing along to grasp the basics. Then, dive into YouTube tutorials that guide you through complete projects. It's also beneficial to familiarize yourself with UI/UX fundamentals. Understanding typography, buttons, standard web rules, and overall best practices will give you a significant advantage over other newcomers in the field.
Don't be disheartened by the requirements listed in job postings. Yes, most jobs specify minimum experience, but many companies prefer a dedicated, hard-working candidate with a knack for design. They want someone they can mold into their ideal employee. In my current role as a web designer, I didn't have any prior Figma experience or a design degree. However, my natural design instincts and my ability to demonstrate that I was a diligent, reliable person landed me the job.
To get started, I suggest watching some videos and practicing along to grasp the basics. Then, dive into YouTube tutorials that guide you through complete projects. It's also beneficial to familiarize yourself with UI/UX fundamentals. Understanding typography, buttons, standard web rules, and overall best practices will give you a significant advantage over other newcomers in the field.
Don't be disheartened by the requirements listed in job postings. Yes, most jobs specify minimum experience, but many companies prefer a dedicated, hard-working candidate with a knack for design. They want someone they can mold into their ideal employee. In my current role as a web designer, I didn't have any prior Figma experience or a design degree. However, my natural design instincts and my ability to demonstrate that I was a diligent, reliable person landed me the job.
Mac Colivar
N/A
1
Answer
Masbate City, Bicol, Philippines
Updated
Mac’s Answer
To start gaining knowledge and experience in positioning and web design, there are several steps you can take. Here's a guide to help you get started:
1. Learn the foundation of web design.
√ User-friendly and marketable websites follow user experience (UX) protocols and patterns. This includes elements such as ease of navigation, pleasant colors, readable fonts, and mobile-friendliness. Understanding UX trends and changes is crucial as it determines a website's success and marketability.
2. Study web design theory
√ The first step to becoming a Web Designer is learning web design theory. There are foundational principles for creating good websites, including user experience, structure, and color theory.
3. Start designing.
√ The best way to become a web designer is to begin designing. Start with a simple project like a blog. This will allow you to practice your skills and gain hands-on experience.
4. Develop essential web designer skills.
√ There are various techniques and skills that are essential for web designers. Some of these include HTML, CSS, responsive design, typography, and graphic design. Familiarize yourself with these skills to enhance your web design abilities.
5. Take online courses or tutorials.
√ There are many online resources and courses available that can help you learn web design and positioning. Look for reputable platforms that offer comprehensive courses taught by industry professionals. These courses can provide structured learning and guidance to help you develop your skills.
6. Build a portfolio.
√ As you gain knowledge and experience, start building a portfolio of your work. This will showcase your skills and creativity to potential clients or employers. Include a variety of projects that demonstrate your proficiency in different aspects of web design.
Remember, practice and continuous learning are key to becoming a skilled web designer. Stay updated with the latest trends and technologies in the field, and don't be afraid to experiment and explore new ideas. Good luck on your web design journey!
1. Learn the foundation of web design.
√ User-friendly and marketable websites follow user experience (UX) protocols and patterns. This includes elements such as ease of navigation, pleasant colors, readable fonts, and mobile-friendliness. Understanding UX trends and changes is crucial as it determines a website's success and marketability.
2. Study web design theory
√ The first step to becoming a Web Designer is learning web design theory. There are foundational principles for creating good websites, including user experience, structure, and color theory.
3. Start designing.
√ The best way to become a web designer is to begin designing. Start with a simple project like a blog. This will allow you to practice your skills and gain hands-on experience.
4. Develop essential web designer skills.
√ There are various techniques and skills that are essential for web designers. Some of these include HTML, CSS, responsive design, typography, and graphic design. Familiarize yourself with these skills to enhance your web design abilities.
5. Take online courses or tutorials.
√ There are many online resources and courses available that can help you learn web design and positioning. Look for reputable platforms that offer comprehensive courses taught by industry professionals. These courses can provide structured learning and guidance to help you develop your skills.
6. Build a portfolio.
√ As you gain knowledge and experience, start building a portfolio of your work. This will showcase your skills and creativity to potential clients or employers. Include a variety of projects that demonstrate your proficiency in different aspects of web design.
Remember, practice and continuous learning are key to becoming a skilled web designer. Stay updated with the latest trends and technologies in the field, and don't be afraid to experiment and explore new ideas. Good luck on your web design journey!
Don Holmquist
Graphic Designer
2
Answers
Sacramento, California
Updated
Don’s Answer
There are definitely far too many platforms, standards, rules and guidelines available to learn. Most employers have generic requirements and if you want to go the "free" route, you may as well start you own business.
I highly recommend learning figma, lottie files, and a platform like wix, webflow, or framer if you wish to be a web designer or developer. To choose a platform, take a look at templates and tutorials and find one that fits your style.
I highly recommend learning figma, lottie files, and a platform like wix, webflow, or framer if you wish to be a web designer or developer. To choose a platform, take a look at templates and tutorials and find one that fits your style.
Affan Nisar
CEO
13
Answers
Doha, Qatar
Updated
Affan’s Answer
To start gaining knowledge and experience in positioning and web design, begin by learning the fundamentals of both fields. This includes understanding brand positioning strategies, such as market research and unique selling propositions (USPs), as well as mastering design principles like color theory, typography, and user experience (UX). Online courses, blogs, and YouTube tutorials are valuable resources for acquiring foundational knowledge. Practice is crucial, so create mock projects or volunteer for real-world opportunities to apply your skills and build a portfolio. Analyzing successful brands and studying case studies can provide insights into effective positioning and design. Additionally, joining online communities, attending webinars, and networking with professionals can enhance your learning experience. Continuously update your skills and seek feedback to refine your work, staying current with evolving trends and technologies in both positioning and web design.
Chinyere Okafor
Educationist and Counseling Psychologist
535
Answers
Port Harcourt, Rivers, Nigeria
Updated
Chinyere’s Answer
Hello Szymon,
You're right, digital marketing can feel overwhelming at first! But focusing on web design and positioning (often called SEO - Search Engine Optimization) is a great way to get your foot in the technical side. Here's a roadmap to get you started:
Web Design:
Grasp the Fundamentals: Start by understanding the core principles of web design. Free resources like "[YouTube web design for beginners]"([YouTube]) or "[Webflow how to learn web design]"([Webflow blog on how to learn web design]) offer great introductions.
Learn the Languages: Websites are built with code. Focus on HTML, CSS, and maybe some Javascript for starters. Free resources like Khan Academy or Codecademy have excellent courses.
Practice, Practice, Practice: Once you grasp the basics, don't be afraid to experiment! Build your own website or find small freelance gigs to practice your skills.
Search Engine Optimization (SEO):
Understand How Search Works: Learn how search engines rank websites. Google offers a free "[SEO Starter Guide]"([Google SEO guide]) to get you started.
Keyword Research: SEO involves understanding what users search for. Tools like Google Keyword Planner can help you find relevant keywords.
Content is King: Websites with valuable, informative content tend to rank higher. Learn how to write compelling content targeted at your keywords.
Free Resources:
There are tons of fantastic free resources to learn web design and SEO. Here are a few to kickstart your journey:
Free Online Courses: Platforms like Coursera, edX, and Udemy offer many free courses on web design and SEO.
YouTube Tutorials: YouTube is a treasure trove of free tutorials on pretty much any topic. Search for "web design tutorials" or "SEO tutorials" to find a wealth of information.
W3Schools: This website provides comprehensive free tutorials and references on HTML, CSS, and Javascript.
Remember: Be patient and consistent with your learning. Don't try to learn everything at once. Focus on the basics, practice what you learn, and gradually build your skills. As you progress, consider more specialized courses or certifications to enhance your knowledge. By following these steps, you'll be well on your way to a fulfilling career in technical aspects of digital marketing!
Best wishes!
You're right, digital marketing can feel overwhelming at first! But focusing on web design and positioning (often called SEO - Search Engine Optimization) is a great way to get your foot in the technical side. Here's a roadmap to get you started:
Web Design:
Grasp the Fundamentals: Start by understanding the core principles of web design. Free resources like "[YouTube web design for beginners]"([YouTube]) or "[Webflow how to learn web design]"([Webflow blog on how to learn web design]) offer great introductions.
Learn the Languages: Websites are built with code. Focus on HTML, CSS, and maybe some Javascript for starters. Free resources like Khan Academy or Codecademy have excellent courses.
Practice, Practice, Practice: Once you grasp the basics, don't be afraid to experiment! Build your own website or find small freelance gigs to practice your skills.
Search Engine Optimization (SEO):
Understand How Search Works: Learn how search engines rank websites. Google offers a free "[SEO Starter Guide]"([Google SEO guide]) to get you started.
Keyword Research: SEO involves understanding what users search for. Tools like Google Keyword Planner can help you find relevant keywords.
Content is King: Websites with valuable, informative content tend to rank higher. Learn how to write compelling content targeted at your keywords.
Free Resources:
There are tons of fantastic free resources to learn web design and SEO. Here are a few to kickstart your journey:
Free Online Courses: Platforms like Coursera, edX, and Udemy offer many free courses on web design and SEO.
YouTube Tutorials: YouTube is a treasure trove of free tutorials on pretty much any topic. Search for "web design tutorials" or "SEO tutorials" to find a wealth of information.
W3Schools: This website provides comprehensive free tutorials and references on HTML, CSS, and Javascript.
Remember: Be patient and consistent with your learning. Don't try to learn everything at once. Focus on the basics, practice what you learn, and gradually build your skills. As you progress, consider more specialized courses or certifications to enhance your knowledge. By following these steps, you'll be well on your way to a fulfilling career in technical aspects of digital marketing!
Best wishes!
Collins Lucky
Data Entryspecialist, Cost analysis, Repairing of all kinds of smartphones, Apple, & Samsung mobile.
48
Answers
Bonny, RV
Updated
Collins’s Answer
Hello Szymon,
Here's your roadmap to dive into Web Design & SEO:
1. **Draft Your Study Schedule**:
- **Week 1-2**: Get a grip on HTML & CSS fundamentals
- **Week 3-4**: Get acquainted with SEO basics
- **Week 5-6**: Grasp the essentials of JavaScript
- **Week 7-8**: Dive into advanced SEO strategies
2. **Utilize Free Learning Resources**:
- **HTML/CSS**: Try [Codecademy](https://www.codecademy.com/learn/learn-html) or [freeCodeCamp](https://www.freecodecamp.org/)
- **SEO**: Check out [Google's SEO Starter Guide](https://developers.google.com/search/docs/beginner/seo-starter-guide) and [Ahrefs' Free SEO Course](https://ahrefs.com/academy)
- **JavaScript**: Explore [W3Schools](https://www.w3schools.com/js/) or [MDN Web Docs](https://developer.mozilla.org/en-US/docs/Web/JavaScript)
3. **Get Your Hands Dirty**:
- Craft a basic website using HTML, CSS, and JavaScript.
- Boost your site's visibility with fundamental SEO techniques.
4. **Become Part of the Community**:
- Join discussions on forums like Reddit’s r/webdev or r/SEO.
- Take up online challenges such as [100 Days of Code](https://www.100daysofcode.com/).
5. **Showcase Your Work**:
- Chronicle your projects and learning progress on GitHub or your personal website.
Helpful Hints:
- **Keep Things Tidy**: Employ tools like Notion or Trello to monitor your progress.
- **Practice Makes Perfect**: Regular practice is the secret to mastering web design and SEO.
- **Learn from the Best**: Follow industry gurus on social media and keep up with blogs for the latest trends.
Here's your roadmap to dive into Web Design & SEO:
1. **Draft Your Study Schedule**:
- **Week 1-2**: Get a grip on HTML & CSS fundamentals
- **Week 3-4**: Get acquainted with SEO basics
- **Week 5-6**: Grasp the essentials of JavaScript
- **Week 7-8**: Dive into advanced SEO strategies
2. **Utilize Free Learning Resources**:
- **HTML/CSS**: Try [Codecademy](https://www.codecademy.com/learn/learn-html) or [freeCodeCamp](https://www.freecodecamp.org/)
- **SEO**: Check out [Google's SEO Starter Guide](https://developers.google.com/search/docs/beginner/seo-starter-guide) and [Ahrefs' Free SEO Course](https://ahrefs.com/academy)
- **JavaScript**: Explore [W3Schools](https://www.w3schools.com/js/) or [MDN Web Docs](https://developer.mozilla.org/en-US/docs/Web/JavaScript)
3. **Get Your Hands Dirty**:
- Craft a basic website using HTML, CSS, and JavaScript.
- Boost your site's visibility with fundamental SEO techniques.
4. **Become Part of the Community**:
- Join discussions on forums like Reddit’s r/webdev or r/SEO.
- Take up online challenges such as [100 Days of Code](https://www.100daysofcode.com/).
5. **Showcase Your Work**:
- Chronicle your projects and learning progress on GitHub or your personal website.
Helpful Hints:
- **Keep Things Tidy**: Employ tools like Notion or Trello to monitor your progress.
- **Practice Makes Perfect**: Regular practice is the secret to mastering web design and SEO.
- **Learn from the Best**: Follow industry gurus on social media and keep up with blogs for the latest trends.