How to start getting knowledge & experience in positioning and web-design?

Hello, I'm a bit puzzled about starting in digital marketing/e-commerce. I don't know how to start, there are too many things to learn, lots of expectations in job offers and I feel overwhelmed. I would like to work in technical aspects of marketing such as web design and positioning. Any recommendations how to plan learning about these things, what courses (!free!) I could start with?

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