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How should I get business to be interested in my work?

Working are to sell yourself and practicing you craft to get peoples attention. Don't think just because you did not get the job that you should stop trying to do better.

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Subject: Career question for you

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James Constantine’s Answer

Hello Cassandra!

How to Get Businesses Interested in Your Work

To attract businesses and generate interest in your work, you need to adopt a strategic approach that combines self-promotion, networking, and continuous improvement. Here’s a step-by-step guide to help you effectively market yourself and your skills:

1. Understand Your Unique Value Proposition (UVP)

Before reaching out to businesses, it’s crucial to identify what makes you unique. Your UVP is the combination of skills, experiences, and attributes that set you apart from others in your field. Consider the following:

Skills Assessment: List your key skills and strengths. What do you excel at? How can these skills benefit potential employers or clients?
Target Audience: Identify the types of businesses or industries that would benefit from your work. Tailor your UVP to meet their specific needs.
2. Build a Strong Portfolio

A well-curated portfolio showcases your best work and demonstrates your capabilities. Here’s how to create an impactful portfolio:

Select Your Best Work: Choose projects that highlight your skills and achievements relevant to the businesses you’re targeting.
Include Case Studies: Provide context for each piece of work by including case studies that outline the problem, solution, and results.
Make It Accessible: Create an online portfolio using platforms like Behance, LinkedIn, or a personal website where potential clients can easily view your work.
3. Network Effectively

Networking is essential for getting noticed by businesses. Here are some strategies:

Attend Industry Events: Participate in conferences, workshops, and seminars related to your field. These events provide opportunities to meet industry professionals.
Join Professional Associations: Becoming a member of relevant organizations can help you connect with like-minded individuals and gain access to job opportunities.
Leverage Social Media: Use platforms like LinkedIn to connect with industry leaders, share insights about your work, and engage with content related to your field.
4. Utilize Online Platforms

In today’s digital age, leveraging online platforms is crucial for visibility:

Social Media Presence: Regularly post updates about your projects on social media channels relevant to your industry (e.g., Instagram for creatives).
Freelance Websites: Consider joining freelance platforms such as Upwork or Fiverr where businesses look for talent.
Content Creation: Start a blog or YouTube channel where you share knowledge related to your expertise; this positions you as an authority in your field.
5. Tailor Your Approach

When reaching out to potential employers or clients:

Personalize Communication: Customize emails or messages based on the recipient’s business needs and how you can add value.
Follow Up: If you don’t receive a response after initial outreach, consider sending a polite follow-up message after a week or two.
6. Seek Feedback and Improve

Continuous improvement is vital for long-term success:

Request Feedback: After completing projects or interviews, ask for feedback on what went well and areas for improvement.
Invest in Learning: Take courses or attend workshops that enhance your skills based on feedback received.
7. Stay Persistent

Rejection is part of the process; don’t be discouraged if things don’t go as planned initially:

Keep Applying: Continue applying for jobs or pitching clients even if you’ve faced setbacks.
Reflect on Experiences: Analyze what didn’t work in previous attempts and adjust accordingly.

By following these steps diligently while maintaining a positive attitude towards self-improvement and resilience against rejection, you’ll increase the likelihood of capturing business interest in your work.

Top 3 Authoritative Sources Used:

Harvard Business Review - Provides insights into effective networking strategies and personal branding techniques.
Forbes - Offers articles on career development tips including building portfolios and understanding unique value propositions.
LinkedIn Learning - Features courses focused on professional development which emphasize skill enhancement and effective communication strategies in business contexts.

GOD BLESS YOU!
JC.
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Rebecca’s Answer

Thank you for your question. In fact, not all jobs are selling yourself or getting the craft to attract people attention. Eg doctor, writer, media designer, computer programmer, etc. The most important is to find out what you have interest. You like the job, you can do it good.
Below are my suggestions:
1. Think about what you have interest, eg your hobbies, favourite subjects, etc and identify the related careers
Eg if you like music, would you like to be a musician, singer, musical artist, music composer, music producer, etc
If you have interest in maths, would you like to be an accountant, engineer, banker, financial analyst, maths teacher, etc
2. Find out more on these careers and determine what you have interest
3. Speak to someone who are working in these careers. Seek guidance from your mentor, school career counselor, your parents, etc
4. Shortlist 1-2 careers you would like to pursue
5. Explore the entry criteria of relevant subjects in colleges
Hope this helps! Good Luck!
May Almighty God bless you!
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William’s Answer

These are tips to selling a business to the pubic.

Brand your business with excellent user experience creatives, logo, business cards, flyers etcetera.

Build a user friendly website for your business with rich content for your target audience.

Craiglist is there for your local advertisements.

Search engine optimization for top page ranking with your business name, services and products, as well as in your meta description and title tags.

Enlist your business in online directories and classified listing sites.

Use contacts and leads generating solutions to search and add register your target personas and audience.

Develop excellence business proposal or plans based on facts and figures. Develop enough business structures and documentation.

Produce excellent marketing researches and feasibility studies with rich business cases for business decision making.

Hire the right workers to work with you to achieve team success. Ensure that your organizational structure is right before your stakeholders.

Form the right business partnerships for synergy, collaborations.

Adopt best management systems and practices such as agile, lean, and ISO management systems. Management style matters a lot.

Adopt best trade or professional frameworks, policies, procedures, processes, and standards. These might include environmental, sustainability, social responsibility, technological and commercial systems.

Corporate compliance to generic requirements, laws, guides and norms of governmental authorities, regulatory bodies, trades associations and unions is necessary.

Periodic business analytics with the right metrics to give you the status of your business by means of business review reports is mandatory.

Transparency is important. Publishing of your financial statements, carbon disclosure, energy audit reports, environmental and social governance reports builds trust for your business.

Legal edge with disclaimers, user agreements, procurement and contract terms and agreements in your business gives you more protection by reducing legal and financial risks.

Use of brand ambassadors and mentors adds more value in to your business.

Engage external consultants, auditors and peer reviews for periodic performance assessments, and appraisal.

Use LinkedIn for business very well. Build other strong business networking media. YouTube, Upwork, Fiverr and likes.

Professional networking through live events, and online events such as workshops, annual general meetings, webinars, trainings and conferences.

Participate in expos, exhibitions, trade fairs, media shows, and public demonstrations.

Excellent corporate finance measures are good in business financing, expansion, investment moves, cash flows and credit management, budgets and financial management to unsure good health of the business - liquidity, long term solvency, going concern, and profitability.

Technology is important in this dynamic age. Business automations, software and hardware reduces operational costs and improves efficiency and productivity.

In conclusion, apply the 7 P's of marketing mix - place, promotion, product, pricing, people, processes and physical evidence. Continuous improvement in your business strategies, operational plans and implementation is at least required annually.

DISCLAIMER!
Information provided here are true and time tested.

Users of these advisory are fully responsible for their business success and business failures, knowing that human factors, funding, business styles, force majeures, business environment, prevailing laws of the land, experience and know how, and customer satisfaction all contributes to business success.
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Linda’s Answer

Cassandra, the sure way to advance in your career is honest self promotion. It show confidence in your performance abilities. I always ask myself if I was looking for a service like I offer what would standout and resonate with me as a consumer then I figured out a new and creative vain to put the message out there. You have to stretch your creative rubber band and do something unforgettable. That is much more challenging in this world with ant size attention span s so your efforts have to be earth shaking. Good luck
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Collins’s Answer

Hi Cassandra,

Here are some friendly suggestions to spark interest in your work among businesses:

1. **Craft a Powerful Portfolio:** Let your best projects and abilities shine. Make sure to include comprehensive descriptions and eye-catching visuals to emphasize the quality of your work.

2. **Engage in Active Networking:** Be a part of industry events, become a member of professional groups, and establish connections with peers in your field. Networking can open doors to recommendations and exciting opportunities.

3. **Cultivate a Personal Brand:** Express your unique value and expertise in a clear manner. Platforms like LinkedIn are great for sharing insights and interacting with others.

4. **Provide Free or Discounted Services:** This strategy can help you establish a good reputation and collect testimonials, which will make it easier to draw in paying clients in the future.

5. **Welcome Feedback and Enhance:** Make it a habit to polish your skills and methods. Don't let setbacks bring you down; instead, view them as chances to grow and get better.

6. **Remain Steadfast:** The keys to success are consistency and determination. Keep honing your craft and promoting your work, and don't let setbacks dampen your spirits.
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