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When going into graphic design should I be looking to work for a company or sell my work to companies?

What is the best way to become a trusted graphic designer

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Kim’s Answer

It depends on where you are in your career and your wants and needs. The important part is to get work samples that you can share with potential employers or clients, as well as testimonials and references.

When I was a student, we were encouraged to try to find volunteer graphic design opportunities to build our professional portfolios. I designed a mark and logo for a nonprofit women's clinic in Minneapolis that they used for a long time. I contacted the clinic and explained briefly that I was a commercial art student and had gotten excellent care there and wanted to give something back, so it was a really nice exchange for both of us. Are you interested in any social issues or small businesses? You could start there.

As for the "trust" piece, you become trusted by showing up: do what you say you're going to do, and do your best. Give your clients what they want; let them know you're listening to them and doing your best to help them. Learn to anticipate their needs and recommend ways they can save money, for instance. Learn how to manage your time and estimate turnaround times accurately. And again--start building your portfolio, asking for endorsements, and seeing if anyone you know has referrals. Remember: you're the expert--that's why they hired you.
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Tamara’s Answer

Hey! It’s awesome that you’re diving into graphic design!

When deciding whether to work for a company or freelance, it really comes down to what suits you best. Working for a company gives you stability and valuable experience, while freelancing offers the freedom to choose projects you love. Many designers start with a job and then explore freelancing, so you can definitely do both!

To become a trusted graphic designer, focus on building a solid portfolio. You can use free tools like Canva or Adobe Express to showcase your work, including school projects or volunteer designs. Getting feedback from friends or online communities can help you improve and show you value input. Networking is key too—join design meetups or connect with other creatives on Instagram or Behance. And always communicate well with clients and meet deadlines to build a strong reputation.

If you're feeling a bit unsure, maybe take a career or personality quiz to discover your interests or work style! You’ve got this!
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