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Which area of an advertising major interests you the most
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Mary’s Answer
hi, any kind of targeted advertising is the most interesting to me. It it typically associated with digital advertising, but what excites me is the ability to deliver targeted ads on premium video content, including regular TV and cable, Connected TVs, TV Everywhere Apps and VOD (video on demand)
check out some industry sites such as the VAB and iAB
Protecting consumer's privacy is a key component, so being familiar with the latest privacy laws is important. The Cable Act and CCPA are two good ones to check out
Mary recommends the following next steps:
Updated
Saulo’s Answer
Online Advertising.
Saulo recommends the following next steps: