Alicia Miller
Leadership Development Program
Management Occupations
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Computer and Mathematical Occupations
Warren, New Jersey
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Liana
Sep 05, 2016
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What is the Blue Ocean Strategy in business and how does it differ from other strategies used by companies? What does it mean to create "uncontested market space by creating blue oceans?"
W. Chan Kim and Renee Mauborgne came up with the Blue Ocean Strategy. #business #marketing #strategy #public-relations #qualitative-research
United States