What is the difference between an Advertising Designer and a Graphic Designer?

Hi Eddie,

What Is a Graphic Designer?

Simply put, a graphic designer is a professional that works in the graphic design industry.

For those of you who are looking for a more detailed answer, graphic designers work with images as well as text in order to design and create visually appealing elements, including brochures, logos, advertisements, and websites. In order to create these items, graphic designers will often work with a variety of different types of images, including photographs, paintings, and digital media. Photo and image editing software is often used to manipulate images and create the designs.

What Are Some Job Opportunities For a Graphic Designer?

In today’s world full of splashy visual elements and subliminal elements, graphic design is a growing industry, and good graphic designers are highly sought after.

One of the most common – and obvious – places where a graphic designer is with a graphic design firm. These firms hire several graphic designers to work on a variety of different projects for several clients.

Some companies also hire their own graphic designers. Advertising agencies often have several graphic designers on staff, for example. Graphic designers may also be able to find work with other companies, such as newspapers, magazines, publishers, websites, soft drink companies, museums, and restaurants.

You can also work as a freelance designer. Freelancers are self-employed individuals who work for themselves. Although they do have the option of picking and choosing which types of projects they work on, freelance graphic designers are also responsible for looking for and procuring their own clients. This can be a lengthy and time consuming process, and steady work is not always available.

http://www.theartcareerproject.com/put-your-creativity-to-work-become-a-graphic-designer/70/

Advertising Design

Advertising design is a field that represents and promotes specific companies through design models, campaigns, and advertising. Catchy themes and company specific values are what the field of advertising design brings to both existing and potential customers in a number of ways.

Advertising design is a position where creativity, logic, and marketing are used. Although those seem conflicting, using logic to better understand the creative direction and motives of the company is essential to the implementation of a successful campaign.

Some daily tasks performed within an advertising design firm include:

• Project mapping and planning


• Making graphic designer ads, website design ads, and understanding how to make print ad designs


• Campaign planning and implementation


• Using ad design software


• The use of different mediums to contribute to one final image, logo, or design


• Editing different imagery and presentation items to suit customers


• Using persuasive presentation skills to properly create eye-catching material

Other tasks include finalizing projects and maintaining liaison with the company or clients that are using the service. Advertising design is a fast-paced, multi-faceted, and collaborative field that uses a number of different skills to make a final and captivating motif for the customer and audience.

The job outlook is static since many companies and corporations rely on advertising design for everyday purposes such as magazine covers, posters, and take-away’s given to customers.

Branding, marketing, and advertising are great fields to enter since they are always in demand for small to large companies, corporations, and individuals,

If advertising design is something that would interest you, talking to someone in the field or contacting a college directly may be your best option to map out your career path in advertising design.

• See more at: http://www.educationchoices.com/Education-Articles/Arts-and-Design/Advertising-Design-Salary-Career-Facts.htm#sthash.7BoylJEf.dpuf

Good luck and have a good choice!!

Eddie,

Advertising design and graphic design have many similarities and overlap. Try to think of advertising design as a niche in graphic design. While most of the art skills and tools you need are the same advertising focuses in on: advertisements and/or marketing. The ability to know your target audience (demographics) and how to use design to reach that audience effectively for the promotion of products, ideas, concepts, companies, etc.

As for which one is more stressful... there is no real way to answer that because it depends on personal perspective, how much you enjoy your job, the company you work for, and the people you work with. These factors can make or break any job regardless of the type of job.