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How is the work flow divided among different people in the company
Young artist, illustrator and designer #artist #graphic-design #art
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Jessica’s Answer
As Erin mentioned, it really does depend on what company you work for. At one company, I got my projects assigned to me directly by the Global Head of Marketing and often had to collaborate with other subject matter experts (SMEs) within the company to ensure that what I was developing was exactly what they needed with the Head of Marketing acting as the final sign-off. At another company, there were multiple designers who were all assigned functional areas. A work intake form would be submitted by one of the functional areas, our secretary/admin would assign the work item to the designer who managed the designs for that functional area, the designer would work based on the specifications outlined in the intake form (often calling the submitter for clarification or further detail on their submission). Once the first draft of the design was completed, the design would go to one of the marketing editors to revise the copy (if necessary) and make any design changes/suggestions as necessary. Once the designer and the editor were happy with the creation, it would be handed off to the Marketing Director for a final review who would provide any final changes to the design or copy as necessary before being sent off to the original work item submitter for their final review/approval. Once they approved it, the work was complete.
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Erin’s Answer
Great question! It really depends on which company you decide to work for. For instance, I've had experience working at a start-up and at a large company. Within the start-up, I was part of a 5 person marketing team so you can only imagine how much work each of us had on our plates. For me, I was in charge of social media, copywriting, webinars, and some web design which is a lot for one person.
At my current large company, our marketing teams are divided into many sub-teams. I'm part of the Go-To-Market team under eCommerce, but there's also the digital marketing team and the eComm online merchandiser team and etc. As a graphic designer, there's a lot of potential to have a heavy workflow in content creation or to focus on individual projects. It's ultimately up to the company you choose to work for.
At my current large company, our marketing teams are divided into many sub-teams. I'm part of the Go-To-Market team under eCommerce, but there's also the digital marketing team and the eComm online merchandiser team and etc. As a graphic designer, there's a lot of potential to have a heavy workflow in content creation or to focus on individual projects. It's ultimately up to the company you choose to work for.