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What are the duties for someone doing International Marketing int he hotel industry?
Pursuing a degree in International business. #international-business #hotel-management #marketing-strategy
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Christina E.’s Answer
Hello Devetra,
I've not helped a student with this major but this link might help you (What Can I Do With This Major): http://whatcanidowiththismajor.com/major/hotel-restaurant-tourism/
Good luck!
Christina
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Frederique’s Answer
Hi Devetra, there are many possible duties for someone doing International Marketing in the hotel industry:
- customer service: onsite at the hotel (greeting customers, taking their reservation, concierge in attending to special services), or online through a customer service line or AI/App (getting more popular). The later gives you quite a lot of flexibility by working from anywhere through technology
- marketing: marketing the property(ies) through direct marketing, social marketing, and media buys, as an internal hotel group marketing person, or via an agency that has the hotel account
- events planning: organizing events for the hotel, usually for private guests (e.g. weddings, receptions), or corporates (e.g. seminars)
All these are very exciting and you should ask yourself what your strengths are and preferences. Are you good with people and like to take care of them? (maybe chose customer service). Are you great with social media and creative? (maybe chose property marketing). Are you a great project manager, super organized on follow through? (maybe look into events planning).
Good luck with your career!
Best.
Go on Linkedin to see what major hotel groups are doing to market themselves
Use TripAdvisor to see how hotel groups handle customer requests via this platform
- customer service: onsite at the hotel (greeting customers, taking their reservation, concierge in attending to special services), or online through a customer service line or AI/App (getting more popular). The later gives you quite a lot of flexibility by working from anywhere through technology
- marketing: marketing the property(ies) through direct marketing, social marketing, and media buys, as an internal hotel group marketing person, or via an agency that has the hotel account
- events planning: organizing events for the hotel, usually for private guests (e.g. weddings, receptions), or corporates (e.g. seminars)
All these are very exciting and you should ask yourself what your strengths are and preferences. Are you good with people and like to take care of them? (maybe chose customer service). Are you great with social media and creative? (maybe chose property marketing). Are you a great project manager, super organized on follow through? (maybe look into events planning).
Good luck with your career!
Best.
Frederique recommends the following next steps:
Updated
Christabelle’s Answer
Hi Devetra, coming from a background of writing for hotel marketers for several years. Basically, it's very complex :) so it's a bit of a science. You have to understand where your best guests are coming from, and which distribution channels to use to get them (eg. direct on your website vs. booking.com, which take a big commission and sometimes undercut you), and which pricing strategies you use to increase revenue for the hotel. Hoteliers rely on so many tools to give them the intelligence they need to make these decisions. I'm sure there are courses out there for you, so I'd recommend starting there. But it's a very interesting industry so I suggest you pursue it.