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How to do well for mock-ups of graphic design/marketing assignments during hiring process?

I've recently been applying for quite a few marketing/graphic design/photography/videography internship roles and tasked to come up with my take on it.

Any tips to stand out? Should I have my creative spin, or align towards the company/brand's image instead?

Hoping to hear from everyone, thanks! :)

marketing design graphic-design advertising
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Komal’s Answer

Absolutely, it's essential to strike a balance between the company's brand image and your unique style. Remember, the key is to infuse thoughtfulness into both aspects. Here's a suggested approach:

(a) First, familiarize yourself with the values and ideals that have shaped the company's current aesthetic.

(b) Next, envision how you would translate those company values and ideals into your own visual language.

(c) Finally, even if your design doesn't mirror the brand's typical colors or fonts, you can express your deep comprehension of the company's values and culture, along with your innovative perspective on how it could be visually represented. This way, you're not just following the brand, but also adding your personal touch to it.
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Leanne’s Answer

That's where the magic happens - when you find a way to do both! If you find it challenging to incorporate these two things into one idea, come up with one "safe" choice and another that more vividly displays your unique style. This is your moment to shine, so embrace it!
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Jennifer’s Answer

This is such a thrilling phase for you!

Striking the perfect balance between your unique design flair and the company's established brand is the key. This is your moment to truly shine! I recall my college professors emphasizing to us that the time we spend in college or before we embark on full-time employment might be the only period we have the luxury of time and the freedom to design as we please. Once you integrate into a professional environment, you'll need to comply with brand guidelines and budget constraints of the project. So, go ahead, enjoy this process and demonstrate your ability to enhance their brand!
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Juliann’s Answer

Here's a quick tip for you: take a peek at the creative works already produced by the company. This can serve as your springboard for crafting your own designs. Dare to be different by experimenting with various fonts, colors, and graphic design styles. Showcase examples that are distinct yet carry a consistent pattern or theme, reflecting your personal style. This way, you'll not only stand out, but also let your unique style shine through.
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Emily’s Answer

This is so exciting!

When I was applying for my current job at Eleanor Creative, I also had to complete a task. I think it's important to use your creativity and put your own spin on the task. This task is an opportunity for you to show the employer what you have to offer. This might not be the time to take a big creative risk, but it is the perfect opportunity to dig deep into your strengths and illustrate those in your work.
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Davana’s Answer

Kudos to you, Yew! It's truly inspiring to see you venturing into the dynamic arenas of marketing, graphic design, photography, and videography. Your proactive approach towards securing internships in these creative domains is commendable. To make your mark in this competitive professional landscape, here are some valuable pointers:

Research is your best ally. Before you start building your portfolio or applying for a specific role, invest time in understanding the company. Familiarize yourself with their values, mission, and the overall vibe of their brand. This knowledge will enable you to customize your application materials to resonate with their brand persona.

Display your adaptability:

With your wide-ranging interests in marketing, graphic design, photography, and videography, it's essential to craft a portfolio that reflects your versatility. Incorporate a mix of projects that underscore your ability to acclimate to various mediums and styles.
Customize your portfolio to highlight the skills most pertinent to the internship you're targeting. If the role calls for robust graphic design skills, put your best design projects on display. If photography or videography is the key, prioritize those samples.
Creativity is your strength. While it's crucial to align with the company's image, don't hesitate to infuse your unique creative flair. Companies value individuals who can offer a fresh outlook. Demonstrate how your distinctive approach can elevate their brand.
For your portfolio, think about arranging your work to narrate a compelling story. This could be the tale of your artistic journey, your growth as a student, and how your skills have matured over time.
Establish a personal brand that permeates your resume, portfolio, and cover letter. This could be reflected in your design aesthetics, color palette, or even in your online persona. A consistent personal brand helps you distinguish yourself and leaves a memorable impact.
Make sure to exhibit your understanding of the latest design and industry trends. This underlines your dedication to staying updated and your enthusiasm to bring fresh concepts to the table.
Remember, each application is a chance to spotlight your skills and personality. Striking the perfect harmony between your creative flair and the company's image is crucial. Wishing you the best of luck with your internship applications!
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