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is a marketing and management bachelors degree still valuable?

im currently a marketing and brand management student, and im wondering if this degree is still valuable and if there will be jobs in the near future... because i kind of want to change to the health field - for job purposes...

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James Constantine’s Answer

Subject: The Continuing Value of a Marketing and Management Bachelor’s Degree

Dear Kyra,

The question arises: Does a Bachelor's degree in Marketing and Management hold its worth in the current job market? The answer is a resounding yes, and here's why:

1. Adaptability: A degree in Marketing and Management is like a Swiss army knife in the professional world. The skills you acquire can be utilized across a multitude of industries and roles. Whether it's promoting a product or service, or leading a team to success, this degree equips you with the necessary tools.

2. High Demand: Professionals with skills in marketing and management are sought after in various sectors. Businesses are on the lookout for individuals capable of crafting effective marketing strategies, overseeing campaigns, interpreting data, and leading teams. As companies strive for expansion and innovation, the demand for such professionals remains robust.

3. Diverse Career Paths: A degree in Marketing and Management opens doors to a plethora of job opportunities. Some of the roles you can consider include Marketing Manager, Brand Manager, Market Research Analyst, Advertising Executive, Sales Manager, and Public Relations Specialist. These positions are available across sectors like advertising, public relations, retail, healthcare, technology, finance, and more.

4. Attractive Salary: Professionals in marketing and management often command competitive salaries. As per the U.S. Bureau of Labor Statistics, the median annual wage for advertising, promotions, and marketing managers stood at $141,490 in May 2020. Salaries can fluctuate based on factors like experience, industry, location, and the size of the company.

5. Bright Future: Marketing is a field that keeps evolving with technological advancements and shifts in consumer behavior. As businesses adapt to these changes, the opportunities for skilled marketing and management professionals to make a difference continue to grow.

While a transition to the healthcare field may present its unique opportunities and challenges, it's crucial to weigh your interests, skills, and long-term career aspirations before making a decision. Both marketing/management and healthcare offer dynamic and diverse career paths.

In summary, a Bachelor's degree in Marketing and Management retains its value in the current job market due to its adaptability, high demand, diverse career paths, attractive salary, and bright future prospects.

Top 3 Authoritative Sources Consulted:

U.S. Bureau of Labor Statistics (BLS): A reliable source for data on employment trends, wages, and occupational outlooks across various U.S. industries.

Harvard Business Review: A trusted resource for insights on business management practices, leadership strategies, marketing trends, and industry analysis.

Forbes: A renowned publication offering business news, entrepreneurship, leadership advice, career insights, and industry trends from field experts.

Stay Blessed!
James Constantine Frangos.
Thank you comment icon I appreciate this, thank you for the advice. Kyra
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Pamela’s Answer

Hello Kyra
I will be praying 🙏🏾with you on decision making. Remember to choose what you love❤️
Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God's will is his good, pleasing and perfect will.

Yes, a marketing and management bachelor's degree is still in today's job market. Marketing skills always in demand as companies need to effectively promote their products and services to consumers. In addition, having a background in can help you lead teams and projects effectively. However, it's also helpful to consider adding complementary skills like digital marketing, data analytics, or supply chain management to make yourself more versatile in the job market. It's important to remember that your major doesn't necessarily limit your job prospects - it's how you leverage your skills and experiences that truly matter. Don't hesitate to explore different opportunities and network with professionals in different industries to see where your marketing expertise can add value. Good luck!

Wishing you great success!
_Professional Pamela Knight
Thank you comment icon Thank you so much for ur kind words and advice! Kyra
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Mary Ann’s Answer

Hello, Anytime you receive a Bachelors degree it is a great step towards opportunity. Yours happens to be Marketing and I would pursue marketing , public relation jobs or even writing after graduation. Let me tell you about my niece who graduated from the University of Washington with a Physical Therapy Degree. To make a long story short, she landed a job with a human resources company just because she had a Bachelors. Now she is 54 years old and is retired with over a million dollars in stock in Apple. How did she do it? She stayed in human resources and ended up as VP of Human Resources in Apple. Instead of giving her a raise, they gave her stock in the company and I told her to accept it because she is living my dream. This is only an example. Bottom line a Bachelors Degree can open big doors or little doors, nevertheless, it opens doors.
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Rob’s Answer

In my experience as both a senior-level manager and a business owner, my answer is, it depends. What do you want to do? What role or roles do you see yourself in within a company? What kind of company do you want to work for? These are very important questions.

If Marketing is your thing, do not get a general degree in Marketing. Chase a social media or SEO subset or focus. Gain experience through internships or entry-level positions to expose your passion (to you) or where you want to focus, even where you are naturally skilled. What quickens time for you?

If it's Management, are you a people, concept, effort, or thing manager? This matters. Not everyone is or should manage people. Some should only manage things. And others manage concepts. These each take different skills and affinity. Again, internships, volunteer work, and deep exploration into that area to learn where you fit and feel "right."

Find a mentor in the area you think you want to grow in and pursue. Someone you can ask ANY question of, meaning they can not impact your future or employment directly if you ask a question they don't like. There should be no carer limiting conversation or discussion possible with a real and true mentor.

General degrees are just that, general, and are no replacement for focus and experience. Get disciplined and refine the WHAT of marketing or the WHAT of management that is going to help you be who, what, and where you want to be, and how you see yourself. Complete your picture of you.

I took too long in my career to do that. I thought I had a focus and the market shifted and I stood still for too long. Once I acknowledged the change and redefined myself, my career really brought some great opportunities for challenge, growth, learning, and impact. I had influence and made impact that mattered. Don't wait, define now, morph as needed and as your picture takes shape, be expert and not general.

I hope this helps.
Thank you comment icon Rob, thank you! Kyra
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Cathie’s Answer

Marketing is an exceptional field of study. Its versatility is remarkable, offering avenues to further your education and paving the way to a lucrative, sought-after career.

The vast world of Marketing and Marketing Management is teeming with companies of all sizes. These businesses present numerous opportunities for you to apply your skills.

Not only does Marketing present excellent career opportunities and ranks among the more high-paying job options, but it is also an incredibly fascinating field of study.
Thank you comment icon I will use this advice as I prepare for my career. Kyra
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Bill’s Answer

Ultimately, it's vital to pick a profession that lights up your passion. However, rest assured, this degree and career path will continue to hold great value in the future. Even though technology is revolutionizing marketing, it's crucial to remember that there always needs to be a human touch. It's the person behind the scenes who crafts the strategy, comprehends the customer's needs, and figures out how the product or service can meet those needs. So, keep going, you're on the right track!
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Andre’s Answer

Yes, a bachelor's degree in marketing and management can still be valuable in today's job market. Here are several reasons why:

Versatility: A degree in marketing and management provides you with a broad skill set that can be applied across various industries and sectors. This versatility allows you to pursue a wide range of career paths, from marketing specialist to brand manager to sales executive and beyond.

Foundation of Knowledge: The coursework in a marketing and management program covers fundamental concepts such as consumer behavior, market research, strategic planning, project management, and leadership. These are foundational skills that are highly valued in many professional settings.

Adaptability: The field of marketing is constantly evolving with advancements in technology and changes in consumer behavior. A degree in marketing and management equips you with the ability to adapt to these changes, stay updated with industry trends, and leverage new tools and techniques to achieve business goals.

Career Opportunities: Graduates with a marketing and management degree have access to a wide range of career opportunities in both the private and public sectors. These can include roles in advertising agencies, corporate marketing departments, consulting firms, non-profit organizations, government agencies, and more.

Higher Earning Potential: On average, individuals with a bachelor's degree tend to earn higher salaries compared to those with just a high school diploma. Additionally, specialized degrees like marketing and management can lead to even greater earning potential as you gain experience and expertise in your field.

Networking Opportunities: College provides an excellent environment for networking with peers, professors, alumni, and industry professionals. Building a strong network can open doors to job opportunities, mentorship, and professional development throughout your career.
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Emma’s Answer

Hi Kyra!

I think a Bachelor's Degree and higher education is valuable regardless, and can help open a lot of doors for opportunities. So, generally speaking, yes! I think the next steps are asking yourself what you are interested in doing in the healthcare industry specifically and research to see what kinds of educational background those jobs tend to require. Joining niche clubs in school also help with this, as you will get a broad education of marketing and management and then can further find your passions and interests in clubs and student organizations. This will help as well to network with those in jobs you are interested in and also just to learn about different companies that do what you're interested in! Every business needs marketing and management, and the healthcare industry is still a business, so I think you can't go wrong. Just make sure you are working towards finding where your interests lie and the rest will fall into place with hard work and dedication! Good luck in whatever you choose! :-)
Thank you comment icon Thank you! Kyra
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Abiola’s Answer

Yes especially if you want to engage in business financial activities
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Karen’s Answer

Sure thing! Holding a degree in marketing or management is a fantastic asset. It can pave the way for entrepreneurial ventures where you can be your own boss, or open doors in various sectors such as Telecommunications, Healthcare, Hospitality, Travel, and Retail, among others. These degrees signal to potential employers that you're dedicated to completing projects from start to finish and capable of tackling any hurdles that might arise. So, consider what truly sparks your interest and use your degree to chase a career in that area.
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Joanna Rose’s Answer

Hello Kyra,

A Bachelor's degree in Marketing and Management remains valuable, particularly in today’s dynamic business environment. These degrees equip students with a robust foundation in understanding consumer behavior, strategic decision-making, and effective communication, which are crucial skills across a variety of industries. Furthermore, the versatility of these degrees allows graduates to pursue a wide range of career paths, from digital marketing roles to business management positions. The digital transformation of businesses also emphasizes the need for professionals who can adeptly navigate both traditional and digital marketing strategies. Overall, this educational background supports career flexibility and advancement, adapting well to changes in economic conditions and technological advancements.
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Michele’s Answer

In short, yes! Marketing and brand management are essential to just about every type of business you can think of. Even the healthcare industry needs marketers. Think about all the ads you see now for medical centers, medical center rankings, individual doctor profiles and resumes, etc. These marketing messages are promoted on TV, on billboards, in trade magazines, online. There are marketers working behind the scenes to "sell" to consumers. There is also marketing and advertising/brand associated with every kind of pharmaceutical now, advertising different prescription medications or procedures to make the consumer feel better, look better, etc. And then there is marketing and advertising for all the over-the-counter products like medicine, skincare, vitamins, etc.

All of these businesses, even non-profit organizations, need consumers to use their services and products. And a stellar Marketing team in this type of industry is a critical pathway to success. Good luck to you in whatever field you choose!
Thank you comment icon Thank you so much for the advice. Kyra
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Murat’s Answer

From the perspective of a technology company, I can confidently say that roles in marketing and management are still highly valued. However, it's increasingly beneficial to have a technical background. Understanding technology has become a crucial skill for many management and marketing positions. So, I would encourage you to consider gaining some technical knowledge, as it could greatly enhance your career prospects in these fields.

Murat recommends the following next steps:

Learn some technical skills for the industry you are working for
Get certifications to prove you have the necessary technical understanding.
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MANUEL E’s Answer

Marketing and management are not just careers, they are stepping stones to a world of opportunities. The skills you gain from these fields can be applied across a broad spectrum of professions. Take management, for example. It equips you with the ability to handle challenges and interact with people effectively while fostering a critical-thinking mindset. This mindset isn't just limited to professional scenarios, it can be a guiding force in your personal life too.

Similarly, marketing offers you a unique set of tools that empower you to seek solutions proactively. It helps you identify the most effective communication channels to reach your target audience. Indeed, communication is a vital skill that can be honed with a background in marketing.

Having spent over a decade in management, I can personally vouch for the invaluable skill set I've acquired in this field. I hope my insights prove beneficial to you. Remember, every step you take on your career path is a step toward success. Best of luck on your journey!

MANUEL E recommends the following next steps:

Management
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Gregory’s Answer

Absolutely, a degree in marketing remains a valuable asset in the contemporary job market. Businesses are always on the lookout for ways to promote their products, even though the methods of traditional marketing have evolved over the past two decades. It's crucial to remember that digital marketing and platforms like social media have become significant players in this field. If you're truly passionate about marketing, be aware that the competition is fierce. However, the more skills and knowledge you can contribute to a company, the more indispensable you become. This is your chance to stand out and make a difference!
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