5 answers
Noid
Student
Miami Gardens, Florida
11
Questions
Asked
682 views
How to attract people towards your business
#computer-software #software-development #software
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5 answers
Tyler Vandervort
Channel Growth Manager
12
Answers
Plano, Texas
Updated
Tyler’s Answer
Hi Noid,
with a wide variety of software companies in the market place this is a big question.
Some of the things we have found here at MicroFocus has been the following:
-Understanding customer need/profile
-Customer Testimonials/Use Cases
- understanding why people buy your software and what motivates folks to make a change.
- Special Programs to incentivize folks to try your products.
with a wide variety of software companies in the market place this is a big question.
Some of the things we have found here at MicroFocus has been the following:
-Understanding customer need/profile
-Customer Testimonials/Use Cases
- understanding why people buy your software and what motivates folks to make a change.
- Special Programs to incentivize folks to try your products.
Jenn Cadiz
Marketing, Alliance/Partner relationships
3
Answers
Woodbridge Township, New Jersey
Updated
Jenn’s Answer
Hi, I come from over 20 years of marketing experience in the tech/IT space, including cybersecurity. Looking at your hashtags, your question seems to be around software for your business. Like the 2 previous answers, Marketing plays a big role in promoting your business to a large audience. In IT/Software, there are also other things you can do to increase your company exposure.
With lots of options for social media and advertising, you need to narrow your focus on your target audience, so that you can get the right customers using your products/services. It's not enough to just get lots of people looking at your company, it's the customers who are going to want to buy your products/services.
Look at the particular industry you want to do business in, think of the types of customers that you want using your products/services and you can then start to build your marketing approaches and plan. The more specific you are with the type of Customer/Client you're looking for, the more successful you'll be in getting their business. They in turn, will also help with referrals and recommendations because they're happy with the products/services you've provided.
- Industry tradeshows
- Write blogs/Follow industry blogs
- Targeted email marketing
- Promote webinars addressing a specific need a company/person may have that your company can help with
These are just a few things to consider in building out a marketing plan to get your company get new customers and maintain the customers you already have buying more of what your company can provide.
With lots of options for social media and advertising, you need to narrow your focus on your target audience, so that you can get the right customers using your products/services. It's not enough to just get lots of people looking at your company, it's the customers who are going to want to buy your products/services.
Look at the particular industry you want to do business in, think of the types of customers that you want using your products/services and you can then start to build your marketing approaches and plan. The more specific you are with the type of Customer/Client you're looking for, the more successful you'll be in getting their business. They in turn, will also help with referrals and recommendations because they're happy with the products/services you've provided.
- Industry tradeshows
- Write blogs/Follow industry blogs
- Targeted email marketing
- Promote webinars addressing a specific need a company/person may have that your company can help with
These are just a few things to consider in building out a marketing plan to get your company get new customers and maintain the customers you already have buying more of what your company can provide.
Jasmin Maldonado Medina
Administrator
4
Answers
San Juan, Puerto Rico
Updated
Jasmin’s Answer
Marketing, referrals, integrity and to get involved in helping the community will make an impact long term.
Sandro Donatelli
Field technician
8
Answers
Portsmouth, Virginia
Updated
Sandro’s Answer
Marketing, word of mouth, social media and emails all work and will help with your business.
Mickael Rosenberg
Software Engineer
261
Answers
Bellevue, Washington
Updated
Mickael’s Answer
Hi Noid,
I am also going to suppose you are asking about software. The big thing about software is that the software needs to solve a problem that you expect your target customers have. If you are developing a software that is totally innovative but nobody needs, that will attract no one.
Then you need marketing. You need people to know that your software exists and what problem in their life it solves.
After that, this is all about user friendly, reliability and quality. Price is also a factor based on your target audience.
When you engineer something, even not software, always ask yourself:
- who will use this product?
- why would they use this product?
- how will they use this product?
- what amount of money someone is ready to pay for this product?
This is where marketing plays a major role. As a developer, you usually solve the how.
I am also going to suppose you are asking about software. The big thing about software is that the software needs to solve a problem that you expect your target customers have. If you are developing a software that is totally innovative but nobody needs, that will attract no one.
Then you need marketing. You need people to know that your software exists and what problem in their life it solves.
After that, this is all about user friendly, reliability and quality. Price is also a factor based on your target audience.
When you engineer something, even not software, always ask yourself:
- who will use this product?
- why would they use this product?
- how will they use this product?
- what amount of money someone is ready to pay for this product?
This is where marketing plays a major role. As a developer, you usually solve the how.