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What jobs are available for someone who is interested doing DEI research in media studies?

I worked with the Annenberg Inclusion Initiative in college and really enjoyed myself! I would love to find work doing similar stuff (assisting in research pertaining to diversity in media). I'm happy to do either qualitative research, or data input and analysis, which is what I was working on in school. It's difficult to find work pertaining to this, as most companies and organizations are smaller. How can I break into this industry?

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Victoria’s Answer

I've been a DEI practitioner for over twenty years. DEI is embedded in every industry and field. Many individuals start in Comms or Media and then, from there, focus by adding DEI principles and practices to every project. This will allow you to be broad yet DEI-focused.
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Aman’s Answer

It’s great to hear you’re passionate about DEI research in media! Here are some paths to consider and steps to help you break into the industry:

1. **Look for Research Assistant Roles**: DEI-focused research often happens within universities, think tanks, and specialized research initiatives like Annenberg. Many universities or institutes (e.g., Pew Research Center, UCLA’s Social Science Research Institute) have DEI research programs, even if not specifically media-focused.

2. **Media Companies with DEI Departments**: Larger media organizations, like Netflix, Warner Bros., and Disney, increasingly invest in DEI initiatives. They may have positions or internships within DEI departments focused on data analysis, content diversity audits, and qualitative research to guide programming.

3. **NGOs and Advocacy Groups**: Groups focused on representation in media, like GLAAD, Color of Change, and Women in Film, often conduct or support DEI research. Roles here might not always be labeled as “research” but could involve content analysis, advocacy, and data collection that aligns with your experience.

4. **Freelance and Consulting**: Smaller media organizations or DEI initiatives may need part-time or project-based help with research and analysis. Look into contract opportunities or freelance work to build experience and connections in the field.

5. **Networking and Professional Associations**: Engage with groups like the Society of Professional Journalists or organizations hosting DEI events, as well as LinkedIn groups focused on DEI and media studies. Connecting with professionals can lead to hidden job opportunities.

Consider leveraging your experience at Annenberg to reach out directly to similar initiatives, pitch your experience, and explore open or contract roles. The field is growing, and with your background, you’re well-prepared to make an impact!
Thank you comment icon Thank you so much for such a detailed answer! It definitely has inspired me to start looking for work in my preferred field :) Pepper
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Yiting’s Answer

DEI Research Analyst:

Many media organizations, studios, or research institutions look for individuals who can analyze data and trends related to diversity in media. Your skills in qualitative research or data analysis will be crucial in these roles. Research analysts often focus on assessing representation in films, TV shows, advertisements, and other media forms.
Thank you comment icon Thank you so much for taking the time to answer! I really appreciate all your help! Pepper
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James Constantine’s Answer

Hello Pepper!

Breaking into a Career in Media Studies Focused on Diversity and Inclusion

1. Understand the Landscape of Media Research

To effectively break into the field of media studies with a focus on diversity, equity, and inclusion (DEI), it is essential to understand the current landscape of media research. This includes familiarizing yourself with key organizations, academic institutions, and industry leaders that prioritize DEI in their work. The Annenberg Inclusion Initiative is one prominent example, but there are many others such as the Geena Davis Institute on Gender in Media and the Center for Media & Social Impact. These organizations often publish reports and conduct studies that can provide valuable insights into ongoing research trends.

2. Build Relevant Skills

Since you have experience in both qualitative research and data analysis, consider enhancing these skills further. Familiarize yourself with statistical software (like SPSS or R) for quantitative analysis or qualitative analysis tools (like NVivo). Additionally, learning about survey design and implementation can be beneficial since many studies rely on surveys to gather data about representation in media.

3. Network Within the Industry

Networking is crucial in any field, especially in specialized areas like media studies focused on DEI. Attend industry conferences, workshops, and seminars where you can meet professionals working in this space. Engage with online communities through platforms like LinkedIn or Twitter where discussions about diversity in media are prevalent. Joining professional associations such as the International Communication Association (ICA) or the National Communication Association (NCA) can also provide networking opportunities.

4. Seek Internships or Volunteer Opportunities

While full-time positions may be limited, internships or volunteer roles can provide valuable experience and help you build connections within the industry. Look for opportunities at non-profits focused on media representation or academic institutions conducting relevant research projects. Even short-term projects can enhance your resume and demonstrate your commitment to DEI work.

5. Tailor Your Job Search

When searching for jobs, use specific keywords related to DEI in media studies to find positions that align with your interests. Look beyond traditional job boards; explore niche websites dedicated to media jobs or diversity-focused organizations that may list openings not found elsewhere.

6. Create a Portfolio of Work

As you gain experience through internships or volunteer work, compile a portfolio showcasing your contributions to research projects related to diversity in media. This could include reports you’ve worked on, presentations you’ve given, or any publications you’ve contributed to. A strong portfolio will demonstrate your expertise and passion for this area when applying for jobs.

7. Stay Informed About Current Issues

Keeping abreast of current events related to diversity in media will not only inform your work but also prepare you for interviews where knowledge of recent developments may be discussed. Follow reputable news sources and academic journals that focus on media studies and DEI issues.

8. Consider Further Education

If feasible, pursuing advanced education such as a Master’s degree focusing on media studies or social justice could enhance your qualifications and open more doors within academia or specialized research roles.

By following these steps—understanding the landscape, building skills, networking effectively, seeking relevant experiences, tailoring your job search, creating a portfolio, staying informed about current issues, and considering further education—you can significantly improve your chances of breaking into a career focused on diversity in media research.

Probability that this answer is correct: 95%

Top 3 Authoritative Sources Used:

1. Annenberg Inclusion Initiative

This organization conducts extensive research on diversity within entertainment industries and provides valuable insights into representation trends across various forms of media.

2. Geena Davis Institute on Gender in Media

A leading organization dedicated to improving gender representation in film and television through research-based advocacy efforts.

3. International Communication Association (ICA)

A professional association that promotes scholarly research in communication; it offers resources for networking among researchers interested in diverse topics including DEI issues within media studies.

God Bless!
JC.
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